Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

MailCraft

Chapel Hill, North Carolina, United States

Marketingship inc. Helps small businesses, nonprofits, and other organizations to connect with contacts, customers, and members…

3.3 2 reviews

Net Atlantic

Salem, Massachusetts, United States

Net atlantic: industry-leading email marketing solutions for effective online communication. Since 1995, we have empowered…

3.3 3 reviews

Ning

Menlo Park, California, United States

Ning is your key to creating an awesome social community. Create a perfect social space to bring people together. With your own…

3.3 14 reviews

Refersion

New York, New York, United States

Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…

3.3 19 reviews

ROI Influencer

New York, New York, United States

ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…

3.3 4 reviews

Simple Machines

Las Vegas, Nevada, United States

Simple machines is an open-source, non-profit organisation and developer of free online community software. Simple machines forum…

3.3 3 reviews

Software Advice

Hills, Texas, United States

Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…

3.3 3 reviews

UPrinting

Van Nuys, California, United States

Uprinting.com launched in 2005 and currently serves thousands of on-demand print experts and graphic design professionals on a…

3.3 14 reviews

diib

Salt Lake City, Utah, United States

With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…

3.2 12 reviews

Engage121

Norwalk, Connecticut, United States

Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…

3.2 5 reviews

Leady.com

New York, New York, United States

Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…

3.2 3 reviews

MSIGHTS

Charlotte, North Carolina, United States

Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…

3.2 3 reviews

Next Day Flyers

Van Nuys, California, United States

Nextdayflyers is your go-to printing partner for top-quality printed marketing materials with some of the fastest turnaround…

3.2 15 reviews

Pony Express HQ

San Mateo, California, United States

Pony express hq is a mass text messaging software company that helps small & mid-sized businesses, organizations, and individuals…

3.2 4 reviews

YouVisit

New York, New York, United States

Youvisit has been acquired by eab best-in-class interactive content solutions + best-in-class enrollment marketing services.

3.2 3 reviews

Clutch.co

Washington, District Of Columbia, United States

About clutch Clutch is the leading global marketplace of business service providers, featuring over 350,000 B2B companies across…

3.1 23 reviews

DataTrax

Orem, Utah, United States

Infotrax® systems, a trusted global name in mlm software, is an industry leading provider of back-end operations systems and…

3.1 7 reviews

Packback

Chicago, Illinois, United States

Named to fast company's 2026 most innovative companies list, packback is an education technology company, specializing in…

3.1 6 reviews

Acelle Mail

Denver, Colorado, United States

Self-hosted email marketing with full source code. Send unlimited emails via amazon ses, sendgrid, or any smtp. One-time $64…

3.0 1 reviews

beehiiv

New York, New York, United States

An effort to make the (only) swipe file you'll ever need.

3.0

boberdoo Call Routing

Chicago, Illinois, United States

Boberdoo.com is a lead distribution software provider for the lead industry, supplying advanced lead and call routing as well as…

3.0 1 reviews

CallWise.io

Miami, Florida, United States

Callwise.io is a SaaS platform that invented a cross-channel trigger called tele-mail™ that sends an inbound call to sales reps…

3.0 1 reviews

CellarPass Guest Management Platform

San Francisco, California, United States

Cellarpass is the leading online destination for discovering and booking unforgettable wine tasting experiences. Trusted by top…

3.0 1 reviews

Dial Your Leads

Marina Del Rey, California, United States

Dyl empowers businesses with the all tools needed to convert prospects into sales and customers into loyal fans. Our customers…

3.0 2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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