Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Proofpoint Social Discover

Sunnyvale, California, United States

Weblife was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/newsroom/press-releases/proofpoint-enter…

4.0 1 reviews

Real Contact

Irvine, California, United States

Lead qualification and concierge as a service. Our concierge will engage any of your leads within 90 seconds, 24/7! Unresponsive…

4.0 1 reviews

Regpack

San Diego, California, United States

Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…

4.0 70 reviews

Remail

San Francisco, California, United States

Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…

4.0 1 reviews

RepeatRewards

Eden Prairie, Minnesota, United States

Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…

4.0 1 reviews

RocketLevel

Atlanta, Georgia, United States

Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…

4.0 2 reviews

Sardius Media

Kansas City, Missouri, United States

At sardius media, we are passionate about providing solutions for your online video needs. We specialize in live video workflow…

4.0 1 reviews

SeoHighLighter.com

Dubuque, Iowa, United States

Improove your SEO with our easy-to-use Google analytics and Google search console dashboards and on-page SEO tool. Perfect for…

4.0 1 reviews

Snipp Promotions and Loyalty Platform

Phoenix, Arizona, United States

Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…

4.0 6 reviews

Store Locator Plus

Charleston, South Carolina, United States

WordPress plugins and SaaS apps like store locator plus®. Charleston software associates, or csa as I like to call it, is my…

4.0 5 reviews

SuperPhone

Norwalk, Connecticut, United States

Established in 1989, reed's® is America's # 1 name in ginger and America’s best-selling ginger beer brand and innovator for…

4.0 1 reviews

SwiftAgent

Greenwood Village, Colorado, United States

Ready, set, grow your business or nonprofit! Swiftagent is a powerful, fun, and easy-to-use marketing app acting as your CRM and…

4.0 1 reviews

TechnologyAdvice

Nashville, Tennessee, United States

B2B technology advice from experts who use it | the latest B2B technology and software advice, trends, and guidance coming to you…

4.0 1 reviews

Tekgroup

Fort Lauderdale, Florida, United States

Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…

4.0 3 reviews

Throtle Onboarding

Red Bank, New Jersey, United States

Throtle delivers powerful, compliant identity solutions that help healthcare brands and agencies accurately and securely connect…

4.0 1 reviews

Tidings

Portland, Oregon, United States

Named street fight's best new product. We help through-channel brands and franchisors reach more customers through their agents…

4.0 1 reviews

Tweet Archivist

United States

Upload your tweets and we will analyze, visualize, preserve them and more. Simple, powerful, and affordable Twitter analytics…

4.0 1 reviews

Upsight

San Francisco, California, United States

Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…

4.0 1 reviews

Valkre

Chicago, Illinois, United States

Valkre is a platform built specifically for key account management. We help enterprise teams manage and grow their most important…

4.0 1 reviews

vBulletin Cloud

El Segundo, California, United States

Vbulletin™ is the world leader in forum and community publishing software. Customers have created vibrant communities for over 10…

4.0 10 reviews

Virtualentives

New York, New York, United States

Virtual incentives brings speed and innovation to global payouts, touching hundreds of millions of consumers worldwide, and…

4.0 1 reviews

Webhooks.io

Birmingham, Alabama, United States

SaaS webhook management and delivery platform that manages all the technical details from scaling the delivery infrastructure for…

4.0 1 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

ZenLocator

Santa Barbara, California, United States

The best store locator software & product locator app for websites. Show your customers exactly where they can buy your products…

4.0 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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