Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

EX.CO

New York, New York, United States

Ex.co is the smarter video technology, harnessing the power of machine learning to maximize revenue across every screen-web…

4.0 15 reviews

Fanatical

San Francisco, California, United States

Fanatical is a social intelligence platform that makes it easy to connect with the fans you want and gives you the tools to build…

4.0 1 reviews

FASTbook

Gilbert, Arizona, United States

For over 30 years, our state-of-the-art facility and event management software has been helping venues schedule events and manage…

4.0 1 reviews

Fluent

New York, New York, United States

Fluent, inc. (nasdaq: flnt) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers…

4.0 1 reviews

Forcepoint Trusted Print Delivery

Austin, Texas, United States

Forcepoint simplifies security for global businesses and governments. The company’s data security everywhere architecture makes…

4.0 2 reviews

Full Circle Insights

San Antonio, Texas, United States

The Salesforce native attribution modeling and funnel measurement solution for marketing operations. Great stories start with…

4.0 134 reviews

Gbox

Mountain View, California, United States

Gbox--the best way to sell & distribute videos on the web Empowering youtubers, mcns and any other video creators Take gbox…

4.0 1 reviews

Goolara Symphonie

Moraga, California, United States

Goolara, llc is an email marketing software provider that specializes in advanced email marketing systems made easy-to-use. Our…

4.0 1 reviews

Grabien

Alexandria, Virginia, United States

New tools for the next era of news. News-prep, media monitoring, real-time clipping from news feeds around the world. See why…

4.0 1 reviews

GroundTruth Ads Manager

New York, New York, United States

Groundtruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world…

4.0 6 reviews

Grum

Mountain View, California, United States

Get followers on Instagram with our Instagram bot Automatically like, follow, comment, unfollow, dm, and post in an instant with…

4.0 4 reviews

Hotsol

New Jersey, United States

Hotsol is a bulk email service for purchased email lists. We work with small, medium and large companies to send cold email in…

4.0 1 reviews

Iinstazood

Pomona, California, United States

Iinstazood is a best Instagram bot than instazood, get free Instagram followers, real Instagram followers, Instagram auto likes…

4.0 2 reviews

Incentivefox

Frankfort, Illinois, United States

Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…

4.0

Influential

Las Vegas, Nevada, United States

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred…

4.0 2 reviews

inLighten Digital Signage

Clarence, New York, United States

Inlighten is the leading provider of digital media solutions including traditional and interactive digital signage, self-service…

4.0

instazood

Mountain View, California, United States

Get followers on Instagram with our Instagram bot Automatically like, follow, comment, unfollow, dm, and post in an instant with…

4.0 4 reviews

IntelliEvent Lightning

Monterey, California, United States

Intellievent is the leading supplier of rental software for event focused rental companies specializing in audio, audio visual…

4.0 1 reviews

Layer

San Francisco, California, United States

Conversation builds relationship. Businesses build customer relationships @ scale on layer's enterprise conversation platform…

4.0 1 reviews

Leantegra CVO Platform

New York, New York, United States

Leantegra is a product vendor in the space of industrial iot with the main focus on rtls and safety technologies. We work with…

4.0 1 reviews

LimeLeads

Santa Monica, California, United States

Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…

4.0 1 reviews

LOCALACT

Denver, Colorado, United States

Localact is the premier local marketing platform for businesses. Localact empowers business owners with digital marketing…

4.0 2 reviews

Loop Commerce

Mountain View, California, United States

Giftnow, from loop commerce, delivers gift experience management with a multi-product suite including giftnow®, digital gift…

4.0 1 reviews

Mailster

Mountain View, California, United States

Open source software and services

4.0 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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