Callplease, the communications productivity tool, enables individual users and teams to manage call logs, history and activity…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,218 businesses
We help organizations turn complexity into clarity through data, strategy, and technology. As a modern digital analytics…
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Marketers spend too much time on research and strategy and still end up guessing about the marketing content they create. Cobomba…
Colibri io discontinued.
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales…
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Contactdb inc. Is an integrated B2B marketing company that specializes in providing top quality data-related solutions and…
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Conference systems (csi), formerly brahler USA, has been providing global meeting communications systems and services for over…
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If you want to send a bulk emails like a newsletter or a commercial offer to a large number of addresses, our professional bulk…
At designnbuy, we make it easy for print businesses to sell personalized products online. Our web-to-print solutions help you…
At dilogr, we believe that it’s time to put the conversation back in communication. For too long now we’ve had to sit through…
Distribion is a distributed marketing platform that provides mid-sized companies with through-channel marketing automation and…
Drips helps companies engage with their consumers more effectively. How do we do it? Through an AI-powered, conversational…
Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…
Emma exists to bring clarity and simplicity to email. We help teams of all sizes design beautiful, on-brand messages, personalize…
Ennect™ is an award-winning marketing software for email marketing, event and registration management, online surveys and…
Events.org is a premiere software management company providing on-demand software and services. With over 800 clients; including…
Showing 1,128 of 2,218 — 1,090 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.