Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Personify A2Z Events

Austin, Texas, United States

Personify partners with associations, chambers of commerce, nonprofits, event professionals, ymcas, jccs and other organizations…

4.1 23 reviews

PFL Hybrid Experience Platform

Livingston, Montana, United States

Pfl delivers authentic moments through data-driven, automated direct mail. We bring the measurement, personalization, and…

4.1 140 reviews

PitchEngine

Jackson, Wyoming, United States

Pitchengine is a new media and marketing software company whose products are used by more than 50,000 brands and small businesses…

4.1 35 reviews

Reach

Seattle, Washington, United States

Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…

4.1 10 reviews

StoryPorts

Cincinnati, Ohio, United States

Storyports helps distributed teams create, review, test, and ship better email campaigns from start to finish. 🤫 Our award…

4.1 11 reviews

TheTexting

United States

Thetexting.com offers best sms API services and sms gateway services for otp text messages, notification texts, or even preferred…

4.1 5 reviews

Thinglink

Palo Alto, California, United States

Thinglink is an AI-powered platform for building immersive and spatial learning experiences. Thinglink bridges the physical and…

4.1 11 reviews

WordFly

Seattle, Washington, United States

Grow your audience with email and sms built for arts, culture and experiences. Easily create beautiful email marketing and sms…

4.1 19 reviews

Wyng

New York, New York, United States

Wyng is at the forefront of B2C marketing technology, offering an AI-powered data capture & engagement (dce) platform designed…

4.1 12 reviews

ABI Research

New York, New York, United States

Abi research is uniquely positioned at the intersection of end-market companies and Technology solution providers, serving as the…

4.0

About.Me

Kulpmont, Pennsylvania, United States

Hello, and welcome my name is mr. Kyle schu from kulpmont pa on April 1 2008 I founded help save our stores and churches but…

4.0 15 reviews

Admailr

Branchburg, New Jersey, United States

What we do? Admailr helps publishers to monetize their email messages. We work with advertisers to target their offers to the…

4.0 1 reviews

AIMcrm

Traverse City, Michigan, United States

4.0 1 reviews

AppGain

Delaware, Delaware, United States

All in one mobile marketing platform for customer lifecycle that provides smart solutions to help marketers from different…

4.0 2 reviews

atEvent

San Ramon, California, United States

One solution. Every event. Standardize your event lead management with the only solution that offers coverage at more than 75% or…

4.0 12 reviews

AvidTrak

Sherman Oaks, California, United States

Effortless business phone call leads tracking, with integrated advanced contact center routing to ensure that a business never…

4.0 3 reviews

Axtria CustomerIQ

Berkeley Heights, New Jersey, United States

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…

4.0 2 reviews

Beauty Clout

Georgia, United States

An influencer marketing platform focused entirely on serving beauty brands and businesses.

4.0 1 reviews

BizConnector

Scarsdale, New York, United States

4.0 3 reviews

Blue Green Analytics

Cambridge, Massachusetts, United States

Blue green analytics® is the visual analytics software by blue green. Started out of necessity, our patented technology…

4.0 10 reviews

Bravura

Sarasota, Florida, United States

Bravura technologies has been helping event planners for over 20 years with a powerful, all-in-one event technology platform that…

4.0 1 reviews

Bulk Email Checker

Ohio, United States

Bulk email checker is an online service used to verify and clean email addresses. Its easy to use, reliable and used by 1000

4.0 4 reviews

BusyConf

Leesburg, Virginia, United States

Whether you are a novice or an experienced event planning professional, conference planning is a nightmare. With its all-in-one…

4.0 1 reviews
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Showing 1,104 of 2,218 — 1,114 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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