Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Ticketbud

Austin, Texas, United States

Ticketbud is an event ticketing and registration platform that's user friendly for first time organizers, while powerful and…

4.5 22 reviews

Triberr

New York, New York, United States

Triberr is the go-to platform for content, social media, and influencer marketing. Imagine an end-to-end solution that…

4.5 2 reviews

Twinword Ideas

San Jose, California, United States

As natural language processing (nlp) company, twinword provides unique experience for your keyword research process. Combining…

4.5 1 reviews

Txtimpact

New York, New York, United States

Txtimpact, launched in 2006 by wire2air, is a leading USA-based provider of mass texting services, rich communication services…

4.5 4 reviews

UCView Digital Signage

Northridge, California, United States

Flexible and affordable digital signage software for your business.

4.5

UpCity

Chicago, Illinois, United States

Upcity helps businesses find service providers they can trust. Our marketplace creates and empowers successful relationships…

4.5 52 reviews

Ur Venue

Las Vegas, Nevada, United States

As a full stack hospitality booking platform, urvenue enables industry leaders to drive commerce, operations, data insights and…

4.5 4 reviews

Userful Visual Networking Platform

San Ramon, California, United States

Userful delivers a unifying platform for operational awareness and response. Userful infinityai enables anomaly and critical…

4.5 99 reviews

Userlytics

Miami, Florida, United States

Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…

4.5 106 reviews

UserTesting

Bellevue, Washington, United States

Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…

4.5 600 reviews

UXTesting

Menlo Park, California, United States

Uxtesting inc. (uxtesting.io) is the leading remote user testing platform. We firmly believe that our business intelligence (bi)…

4.5 1 reviews

Velocidi

New York, New York, United States

Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use our product to automatically…

4.5 1 reviews

versEcard

Middletown, Rhode Island, United States

Self-service networks is the leading provider of turnkey self-service solutions. Since 1996, we have helped a diverse range of…

4.5 1 reviews

Via

Lehi, Utah, United States

We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we…

4.5 56 reviews

VideoPeel

Lehi, Utah, United States

Videopeel™ is the premier remote video capturing enterprise platform for video testimonials, research, ugc, recruiting…

4.5 20 reviews

vidiq

San Francisco, California, United States

Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…

4.5 27 reviews

Vinneo

New York, New York, United States

Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…

4.5 646 reviews

Votigo

Boulder, Colorado, United States

Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…

4.5 6 reviews

Vya

Cincinnati, Ohio, United States

Technology is revolutionizing the future of marketing, but it also can create more work, more disruption and more complication…

4.5 14 reviews

Webbula

Wexford, Pennsylvania, United States

Webbula keeps you always ready- with data that’s precise, up to date, and built on truth. We sharpen the data driving your…

4.5 4 reviews

WebPurify

Irvine, California, United States

Webpurify, an intouchcx company, empowers communities to be their best with scalable hybrid AI and human content moderation…

4.5 2 reviews

Web-Stat

Camden, United States

Web-stat is a company based out of camden, SC, United States.

4.5 1 reviews

Worthix

Atlanta, Georgia, United States

Companies struggle to understand customers’ decisions and deliver what they value the most. We fix that in one user-friendly…

4.5 1 reviews

Wylei

Jersey City, New Jersey, United States

Wylei is a venture backed next generation artificial intelligence cloud-based machine learning company that uses advanced…

4.5 1 reviews
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Showing 792 of 2,218 — 1,426 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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