Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…
4.5
1 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
The magazine manager, a product of of mirabel technologies, is the global leader in magazine publishing software solutions…
4.5
23 reviews
Magemail's mission is helping online retailers to increase revenue through stronger customer engagement. Products include uplift…
4.5
1 reviews
Ecommerce email marketers use mailcharts to build and optimize email programs, track and report on competitors, and seek content…
4.5
2 reviews
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
4.5
37 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Manage.com is conversion-optimized mobile marketing company. We specialize in performance- focused ad campaigns, designed to hit…
4.5
1 reviews
Marketcall is one of the leading companies in attracting qualified calls from interested clients on the basis of the pay per call…
4.5
3 reviews
Marketic.io : world’s 1st and only “managed” freelance marketplace Save 90-95% of your HR costs. Hire remote marketers on a…
4.5
2 reviews
Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…
4.5
3 reviews
Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring…
4.5
90 reviews
Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…
4.5
30 reviews
Established in 2001, messangi connects companies to customers globally using versatile platforms, catering to mobile operators…
4.5
1 reviews
Ground transportation for events worldwide Enterprise solution - ground category management Mimeetings is the innovative ground…
4.5
1 reviews
Mirabel's marketing manager offers the CRM and marketing automation software features you need at a price you can afford.
4.5
1 reviews
Mish guru is a full service storytelling suite for snapchat stories that scales a brand’s content team, quickly. Over one billion…
4.5
11 reviews
At mobilozophy, we specialize in API-driven marketing automation software that empowers businesses to deliver hyper-personalized…
4.5
1 reviews
Mobit is a unique mobile messaging and marketing automation platform that combines the power and ubiquity of sms and mms, the…
4.5
3 reviews
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
4.5
190 reviews
Mtab is the AI-powered decision intelligence company helping enterprises turn research, operational, and marketing data into…
4.5
1 reviews
Mtivity - SaaS solutions simplifying the complexity of marketing activation. We enable service providers and brand marketing…
4.5
1 reviews
Newsai is a news intelligence platform for public relations professionals to monitor published content & discover influencers for…
4.5
1 reviews
Newz group is a media monitoring company that helps you stay in control of your image. We track print, radio, television and…
4.5
1 reviews
Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…
4.5
10 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.