3bl is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and…
4.5
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
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Addsource get simplified analytic call tracking data about all your advertising efforts. In less than 5 minutes you can start to…
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Adparlor is an influencer marketing performance agency, uniquely positioned at the intersection of creator marketing and…
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Agency vista is the largest marketing agency network and a top destination for businesses looking to hire. We were formed out of…
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It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…
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Amplispot is the mobile-first company communications platform, used by organizations to increase productivity and empower…
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We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…
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Freemium
Hyperlocal social listening
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Creator media, tv scale Creator-led advertising that drives measurable growth for the world’s top brands. At the heart of bent…
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Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…
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Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…
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Bizzabo powers immersive in-person, virtual, and hybrid experiences. The bizzabo event experience os is a data-rich open platform…
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Welcome to blocks - a new generation of email builders. No need to learn how to code, as we provide you with the best no-code…
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Please be advised that bluejeans by verizon is being sunset, concluding in the first half of 2024. For any specific questions…
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200 reviews
Boast is the easiest way to collect customer feedback, video testimonials, and online reviews. Our platform provides everything…
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Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…
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Tradeone marketing is now brandmuscle. Follow us at http://www.LinkedIn.com/company/brandmuscle for the latest news and…
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Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
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Brilliant directories: read customer reviews of brilliant directories and updates. Brilliant directories is exactly this: the…
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Bulkresponse is a trusted provider of bulk email marketing and smtp relay services, empowering businesses to send high-volume…
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Full service direct mail marketing company. We provide design, printing, mailing lists and addressing and mailing services…
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Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.