Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…
4.6
1217 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!
4.6
225 reviews
Clearview social is the leading employee advocacy platform created to help companies increase revenue through more effective and…
4.6
189 reviews
We're hiring! Clickbank® is the world leader in performance marketing of digital products, with over six million clients and…
4.6
16 reviews
Codementor is a remote learning platform for developers. We help developers grow through live mentorship and virtual events. //…
4.6
5 reviews
Post-covid reality requires organizations to accelerate their digital transformation with a fraction of the resources (digital…
4.6
11 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
We automate marketing reports for marketing agencies and brands. If you and your team are spending hours each day or days each…
4.6
4 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
The leading platform to manage ongoing gifting programs. Shop, store, and set up everything once, then drive employee engagement…
4.6
22 reviews
Knowcrunch offers a multi-award-winning digital & AI marketing training and empowers the next generation of marketing leaders…
4.6
5 reviews
Datamyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign…
4.6
26 reviews
Start attracting and engaging customers right away. Our hassle-free digital signage setup lets you focus on what you do…
4.6
Plataforma de marketing multicanal, simple y potenciado por ia. Crea tu cuenta gratis 🚀 ¿tienes dudas? Escríbenos y te…
4.6
4 reviews
Dscout is a research technology company that helps the world's best-known brands understand how people actually think and behave…
4.6
29 reviews
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
4.6
408 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Engagez (engagez.com) is an industry-leading B2B digital engagement platform for immersive virtual events, webinars, and…
4.6
44 reviews
Event espresso is the premiere events registration and management plugin for WordPress. This premium plugin for WordPress allows…
4.6
6 reviews
Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…
4.6
47 reviews
For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…
4.6
19 reviews
Fix your funnel provides a critical integration with infusionsoft to help businesses communicate with prospects and customers…
4.6
8 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.