Builder is the AI-powered visual development platform that turns ideas into production-ready web and mobile experiences in…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,328 businesses
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Captello is a multifunctional event platform that provides: universal lead capture, user customizable gamification, marketing…
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Cipher is a full-service competitive strategy and technology firm. We provide world-class consulting services and technology…
Trusted by more than 500,000+ leading GTM teams of all sizes. Inspired by our customers. Built with love.
Cloudcontactai is an AI-powered communication platform that helps businesses engage customers through sms, email, and voice…
Founded in 2008, codebroker is a pioneer in mobile coupon and text message marketing solutions for major national brands…
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Corporate Contacts from Common Crawler
Common room is the AI-native GTM platform powering precision GTM at scale. We unify first-party customer data with real-world…
Connectivity provides customer intelligence solutions for businesses. We allow businesses to identify their best customers…
Using AI and description of what you're promoting, contentware automatically creates an entire marketing campaign of emails and…
Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…
Newgen business solutions is a midwest leader in the implementation and support of quality business software. Newgen business…
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Creating margin is a technology and services company specializing in digital signage and workplace management solutions. We…
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Crowdpower is a simple automation platform that can onboard new users, reduce churn, keep your customers informed, and so much…
Showing 48 of 2,328 — 2,280 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.