Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

RankSense

Iselin, New Jersey, United States

About ranksense: Ranksense core product is a groundbreaking direct response SEO platform for e-commerce sites. Ranksense…

4.8 3 reviews Quote-based

Real-time Call Tracking

South Burlington, Vermont, United States

Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…

4.8

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

RELAYTO

San Francisco, California, United States

Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…

4.8 199 reviews

Respona

Rockville, Maryland, United States

Drive more organic traffic to your website with mutually beneficial partnerships.

4.8 60 reviews

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

RivalScan

Houston, Texas, United States

We use machine learning an AI to generate leads and detect what technologies websites are running on.

4.8 4 reviews

SceneStudio

Buffalo, New York, United States

Ridgelogic development provides technology solutions including: digital signage software applications, content design and…

4.8

Semcasting

North Andover, Massachusetts, United States

Semcasting offers end-to-end, privacy-safe data solutions, including identity (id) resolution, audience design, and attribution…

4.8 2 reviews

SE Ranking

City Of Wilmington, Delaware, United States

Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…

4.8 1135 reviews

Session Rewind

Austin, Texas, United States

Powerful and affordable user session playback and analytics platform

4.8 2 reviews

Seventh Sense

Arlington, Virginia, United States

Tired of poor email performance and battling for attention in your subscribers inboxes? Seventh sense's AI-powered email…

4.8 18 reviews

Shopper Approved

Ogden, Utah, United States

About shopper approved Get more traffic and conversions with the shopper approved traffic & conversion suite for online stores…

4.8 132 reviews

Signum.AI

New York, United States

Powerful AI solution for sales prospecting automation and building a complete list of hyper-targeted leads that fit your target…

4.8 3 reviews

SlickText

Jamestown, New York, United States

Slicktext is the #1 rated sms marketing service. Since 2012, slicktext has helped brands create valuable relationships with their…

4.8 500 reviews Subscription

Socialive

El Segundo, California, United States

Socialive’s end-to-end video creation platform is the fastest and most cost-effective way for anyone to record, edit, publish, or…

4.8 13 reviews

Socxo

Milpitas San Francisco Bay Area, United States

𝑻𝒉𝒆 𝑺.𝑴.𝑨.𝑹.𝑻 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝑨𝒅𝒗𝒐𝒄𝒂𝒄𝒚 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎. Transform your employees into brand advocates and…

4.8 28 reviews

Striata

New York, New York, United States

Mass transmit was acquired by striata inc. In April, 2015. Mass transmit platforms and services will continue operating as part…

4.8 2 reviews

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

Sylvan

Windsor, Connecticut, United States

Ss&c is a leading global provider of mission-critical, cloud-based software and solutions for the financial and healthcare…

4.8

Textedly

Nashville, Tennessee, United States

Textedly is an all-in-one sms marketing and business texting platform built to help organizations reach customers faster…

4.8 336 reviews Freemium

The Spot

San Francisco, United States

Wedding spot is the first online site that allows users to search, price, and compare hundreds of wedding venues. Working…

4.8

Thnks

Franklin, Tennessee, United States

Thnks enables sales and customer success teams to build stronger business relationships through gratitude. We provide a digital…

4.8 28 reviews

WeatherAds

Stateline, Nevada, United States

Weather unlocked brings together vast technical expertise and premium quality weather data to create pioneering weather API…

4.8 4 reviews
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Showing 408 of 2,328 — 1,920 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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