Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Stark RFID

Greenville, South Carolina, United States

Since 2004, stark rfid has been a leading provider of event and venue management solutions, specializing in rfid and…

5.0

Sureshot Connect

Charlotte, North Carolina, United States

Sureshot combines software, integrations and services to optimize marketing data and technology so you can reach more customers…

5.0 1 reviews

TelephoneLists.Biz

Addison, United States

Offering affordable us and Canada business and residential telephone lists. Lists are pre-sorted by zip code and area code, or…

5.0 1 reviews

Telintel Enterprise Platform

Weston, Florida, United States

With +20 years of experience in the market, telintel makes the experience of communicating with your clients easier. We are…

5.0 1 reviews

Textmunication

Pleasant Hill, California, United States

Since 2009 textmunication has been building an interactive messaging experience that uses the sms and mms infrastructure. It's…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

TicketManager

Calabasas, California, United States

Invitemanager believes in the power of experience. When people connect with their passion, there are no limits to whats possible…

5.0 1 reviews

TrackBiz

Boca Raton, Florida, United States

5.0 1 reviews

TrackStreet Review Tracking

Las Vegas, Nevada, United States

Trackstreet™ monitors what’s happening with your brand across the internet and delivers actionable market data so you can focus…

5.0 1 reviews

Transformation Journey Mapping

Douglasville, Georgia, United States

Keeping track of the customer journey experiences is hard. And yet customer experience is the key driver for sustainable…

5.0 1 reviews

UnsubCentral

Round Rock, Texas, United States

Unsubcentral is the industry leading suppression list management solution. The unsubcentral web-based software-as-a-service…

5.0 9 reviews

Upshot.ai

Dallas, Texas, United States

Upshot.AI is a revolutionary customer engagement platform used by fortune 1000 companies such as amway, itc, cbs, uhg, and tenet…

5.0 4 reviews

Userlist

Atlanta, Georgia, United States

Finally, an email marketing platform built with B2B SaaS in mind. Track customer data as complex as you need. Onboard, engage…

5.0 1 reviews

UTM Codes

Greenwich, Connecticut, United States

** as of August 31, 2022, utm codes will be discontinued. ** everything you'll need to create & organize utm links with ease, and…

5.0 1 reviews

Vancery

New York, New York, United States

Vancery offers a community and all-in-one market research platform. Access prospective users, customers, or other industry…

5.0 1 reviews

Vendelux

New York, New York, United States

Vendelux AI turns in-person connections into predictable pipeline. We are reimagining what irl marketing can be in the age of AI…

5.0 1 reviews

VoloMP

Los Angeles, United States

Gotta lotta data you wanna mail to? Then say hello to volomp. Doesn't matter if you're a non techie or a code geek. Volomp meets…

5.0 1 reviews

Vouch Insurance

San Francisco, California, United States

Insurance... Sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving startups and…

5.0 1 reviews

W3Counter

Warminster, Pennsylvania, United States

5.0 1 reviews

WayMore

San Francisco, California, United States

Waymore is an innovative and powerful marketing and business operations automation software that enables a company to reach its…

5.0 5 reviews

WebTrak

Landover, Maryland, United States

Decision software is an established marketing services and software provider located in landover, Maryland, near Washington d.c…

5.0

WhoFi

Edmond, Oklahoma, United States

Run your space. Prove its impact. Whofi helps community spaces like libraries, parks, and museums thrive in the digital age. The…

5.0

ADSY Content Marketing Platform

Lewes, Delaware, United States

Adsy is a content marketing platform - your hub for SEO, digital PR & content distribution - that began its journey in 2018…

4.9

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews
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Showing 240 of 2,328 — 2,088 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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