As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
21 businesses
See what your customers see when they search for your products and services in Google. Beyond rank tracking, serpsketch monitors…
Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…
Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com
Uplifter is an all-in-one link management platform, that takes the complexity out of campaign tracking. Ditch the messy…
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…
For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk about…
At fulfilmentcrowd, we specialise in rapidly deploying custom solutions for high-growth omnichannel brands. With fulfilment…
60seconds is a leader in the development of AI-powered personalized pricing prediction tool.
Distil is an AI-driven data and analytics platform that turns raw data into business intelligence. From uncovering your best…
Dragonfly AI is the world’s smartest creative testing platform, powered by a patented biological algorithm that simulates how the…
The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…
Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…
Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…
Pixfizz provides happy customers worldwide since 2009, a fully-hosted ecommerce platform comprising of a design tool, CMS and…
Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…
The fusion analytics team are masters in successfully integrating and interrogating data to power business performance. We bring…
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.