Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

37 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BeeLiked

London, England, United Kingdom

Beeliked is a platform that helps brands create engaging promotional experiences across customers, channel partners, and…

5.0 1 reviews

Fugo

London, England, United Kingdom

Fugo turns your screens into a powerful tool for workplace communication, helping teams stay connected with real-time data and…

5.0 3 reviews

Notifia

London, England, United Kingdom

28 website plugins for sales & marketing

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

SERPsketch

London, England, United Kingdom

See what your customers see when they search for your products and services in Google. Beyond rank tracking, serpsketch monitors…

5.0 6 reviews Per user

TrouDigital

Southampton, England, United Kingdom

The all-in-one digital signage software platform that helps organisations foster meaningful engagement through dynamic content on…

5.0 2 reviews

Emitto

London, England, United Kingdom

Emitto is a no-code marketing automation platform that lets businesses send highly targeted, personalised direct messages at…

4.8 7 reviews

IQBlade

Liverpool, England, United Kingdom

Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…

4.8 3 reviews

LEADR

Fareham, England, United Kingdom

Mediabase direct is a digital and data solutions specialist with over 33 years of experience, supporting some of the world’s…

4.8 2 reviews

Lolly

London, England, United Kingdom

Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com

4.8 11 reviews

Mieux.ai

London, England, United Kingdom

Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…

4.8 4 reviews

SegmentStream

London, England, United Kingdom

The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…

4.7 9 reviews

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews

Ensight

London, United Kingdom

Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…

4.5 4 reviews

Localistico

London, England, United Kingdom

Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…

4.5 2 reviews

Mailercloud

London, England, United Kingdom

Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…

4.5 24 reviews

SaleCycle

Gateshead, England, United Kingdom

Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…

4.5 41 reviews

Trackonomics

Bs, England, United Kingdom

At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…

4.5 1 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

Stampede

Edinburgh, Scotland, United Kingdom

Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…

4.1 5 reviews
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Showing 24 of 37 — 13 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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