Beeliked is a platform that helps brands create engaging promotional experiences across customers, channel partners, and…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
37 businesses
Fugo turns your screens into a powerful tool for workplace communication, helping teams stay connected with real-time data and…
28 website plugins for sales & marketing
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Emitto is a no-code marketing automation platform that lets businesses send highly targeted, personalised direct messages at…
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Mediabase direct is a digital and data solutions specialist with over 33 years of experience, supporting some of the world’s…
Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com
Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…
Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…
Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…
Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…
Showing 24 of 37 — 13 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.