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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
71 businesses
We use marketing mix modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and…
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…
Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering…
Websand helps you understand your customer data, enabling you to send the right message, to the right people, at the right time…
Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…
Most of your website visitors never fill in a form. That doesn’t mean they’re not interested. Dynamic leads identifies the…
Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…
Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…
Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…
Uplifter is an all-in-one link management platform, that takes the complexity out of campaign tracking. Ditch the messy…
We help publishers around the world save time and increase performance with newsletter and social media automation
A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…
Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…
* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…
A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…
Showing 24 of 71 — 47 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.