Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

71 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Concured

London, England, United Kingdom

Automatically turn your readers into customers with concured personalization.

5.0 1 reviews

MassTer

Wework, England, United Kingdom

We use marketing mix modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

SwiftERM

London, England, United Kingdom

Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…

5.0 1 reviews

UniFida

London, England, United Kingdom

Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering…

5.0 4 reviews

Websand

Newcastle, England, United Kingdom

Websand helps you understand your customer data, enabling you to send the right message, to the right people, at the right time…

5.0 1 reviews Freemium

Hive Marketing Cloud

Bristol, England, United Kingdom

Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…

4.9 4 reviews

Dynamic Leads

Portsmouth, England, United Kingdom

Most of your website visitors never fill in a form. That doesn’t mean they’re not interested. Dynamic leads identifies the…

4.8 2 reviews

Factmata

London, England, United Kingdom

Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…

4.8 3 reviews

Glassbox

London, England, United Kingdom

Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…

4.8 365 reviews

InnerTrends

London, England, United Kingdom

Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…

4.8 9 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Happierleads

London, England, United Kingdom

A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…

4.7 63 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Moosend

London, England, United Kingdom

Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.

4.7 518 reviews Usage-based

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

SegmentStream

London, England, United Kingdom

The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…

4.7 9 reviews

APTANIA

Reading, England, United Kingdom

Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…

4.6 11 reviews

Fortifi

Fareham, England, United Kingdom

Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…

4.6 10 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Maxemail Services

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

Xtremepush

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews
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Showing 24 of 71 — 47 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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