We make new business easier. Alf delivers the most up-to-date and in-depth information on the leading brands, agencies and…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Atomley is a sales intelligence platform for virtual and in-person B2B events. We convert attendees into sales ready…
5.0
1 reviews
Basebone is a digital content business focused on the mobile phone user. We are the creators and owners of baseplay streaming…
5.0
1 reviews
Beeliked is a platform that helps brands create engaging promotional experiences across customers, channel partners, and…
5.0
1 reviews
Billetto helps you find 1000s of great events and sign up or buy tickets. Organising your own event? Start selling tickets in 5…
5.0
1 reviews
Bookitbee is a comprehensive, user-friendly, and cost-effective self-service ticketing platform for event organisers of all types…
5.0
1 reviews
Business careware knows that servicing the needs of your colleagues and clients at the right quality is essential to the success…
5.0
1 reviews
Affiliate marketing made simple. We use AI to match advertisers to the best affiliate publishers
5.0
2 reviews
Customer review service in USA. We’re complete-reviews, the worlds most powerful review platform. We’re here to inspire…
5.0
1 reviews
Automatically turn your readers into customers with concured personalization.
5.0
1 reviews
As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
5.0
1 reviews
At esemdee we have first-hand, in-depth knowledge of the problems you face as a franchise on social media. How do I protect my…
5.0
11 reviews
E-commerce marketing services.
5.0
3 reviews
Fugo turns your screens into a powerful tool for workplace communication, helping teams stay connected with real-time data and…
5.0
3 reviews
The handle story has always been about empowering businesses to embrace and benefit from the capability of social media. A…
5.0
3 reviews
Hello market is an online mail solution for sending various types of personalised mail. You build a mail campaign, we print &…
5.0
1 reviews
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
5.0
9 reviews
Subscription
Life science newswire is a targeted press release distribution service that helps companies reach industry journalists and…
5.0
1 reviews
Validate and clean your email lists from bounces 💌 Get assured your mailing list contains only real emails addresses, get rid of…
5.0
5 reviews
Mailosaur helps businesses capture, test, design, and analyze email and sms. Providing effortless testing, monitoring, and…
5.0
4 reviews
We use marketing mix modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and…
5.0
1 reviews
28 website plugins for sales & marketing
5.0
1 reviews
Nowsignage is a UK based multi-award winning digital signage platform, that delivers innovative and accessible digital signage…
5.0
2 reviews
Subscription
Oriel is a customer engagement and retention platform designed to help online businesses stay connected with passing website…
5.0
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.