Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Imnica Mail

Furzton, United Kingdom

Imnica mail provides email marketing software for small and medium sized businesses and non-profits. The company’s applications…

4.4 8 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Turtl

London, England, United Kingdom

Turtl is the first and only revenue content™ platform that helps you get more revenue from your marketing. We help hundreds of…

4.4 47 reviews

Userfeel

London, England, United Kingdom

At userfeel, we help product teams, agencies, and ecommerce brands make better decisions by watching real users. Not dashboards…

4.4 46 reviews

Vable

London, England, United Kingdom

Vable is an information management platform that enables you to aggregate, filter, and deliver customized content to the people…

4.4 6 reviews

Bubbl

London, England, United Kingdom

Bubbl activates brand apps in the right place at the right time. Every time. Bubbl’s geolocation plugin supercharges existing…

4.3 4 reviews

Buyapowa

London, England, United Kingdom

For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…

4.3 3 reviews

Cogensia

Leicester, England, United Kingdom

Cognesia ltd is an information services company based out of 147 147 scudamore road, leicester, United Kingdom.

4.3 12 reviews

Email Blaster

Burcote, United Kingdom

Email blaster UK offer cloud based email marketing software. It couples a really easy to use front end interface (gui) with an…

4.3 28 reviews

Instavast

London, England, United Kingdom

Instavast is a company based out of London, United Kingdom.

4.3 11 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

Lead Onion

Portstewart, Northern Ireland, United Kingdom

Find in-market accounts at every buyer journey stage. By capturing buyer research signals across 20 distinct sources, lead onion…

4.3 12 reviews

Locowise

London, England, United Kingdom

The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…

4.3 4 reviews

LoyaltyLion

London, England, United Kingdom

At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…

4.3 72 reviews

Majestic

Birmingham, England, United Kingdom

Majestic-12 ltd trades as majestic SEO to provide competitor backlinks intelligence to SEO specialists. We believe we are the…

4.3 67 reviews Subscription

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Netmera

London Liverpool Street, England, United Kingdom

Netmera unifies customer data and AI-powered omnichannel engagement in a single platform. Marketing managers, product owners, and…

4.3 15 reviews

Orlo Social Marketing

Birmingham, England, United Kingdom

At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…

4.3 27 reviews

Paiger

Loughton, England, United Kingdom

Paiger is built for recruitment teams who want to build pipeline, make more placements, and cut the admin. Paiger brings together…

4.3 4 reviews

Proved.

Uxbridge, England, United Kingdom

Market validations made easy. An award-winning cloud-based platform built to help innovative businesses build new products…

4.3 3 reviews

Radiate B2B

London, England, United Kingdom

We combine our data expertise with a decade of marketing experience to help scaling B2B companies accelerate their GTM campaigns…

4.3 3 reviews

ScreenCast

Ongar, United Kingdom

Encoded media are long established manufacturers of video, iptv and network pvr solutions for smbs, enterprise, education…

4.3 3 reviews

Signal AI

London, England, United Kingdom

Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…

4.3 114 reviews
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Showing 168 of 410 — 242 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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