Firepush is a powerful omnichannel re-marketing app for Shopify stores. It helps to drive sales with automated sms, web push…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
410 businesses
Kerboo is the worlds leading link audit and intelligence platform. We are a software suite that helps digital agencies and brands…
Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…
Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…
Mambo.io is the leading on-premise gamification platform. Designed to help drive long-term customer loyalty and increase the…
Beautiful Twitter, Facebook, LinkedIn, TikTok and Instagram analytics reports, data exporting, benchmarks, hourly updates and…
Founded in 2009 and backed by bebo founders michael and paul birch, onalytica is an award-winning influencer marketing software…
Face has merged with pulsar, to read the full press release please go to: http://www.pulsarplatform.com/blog/2017/pulsar-face-merg…
Discover the full spectrum of rapidly changing digital behaviour with realitymine. Capture what real people do on their digital…
Marketing asset management (mam) software gives you control over all your marketing and sales materials, providing brand assets…
Rocketseed is your solution for managing business email signatures at scale. Whether your team has 50 or 50,000 employees, our…
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…
Social proofy is a marketing platform that applies the psychological concept called social proof to help businesses.
Our team at sulu mobile solutions have been providing B2B communication technology since 1996. Our objective is to help…
Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…
At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…
Visualdna, a nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of…
Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…
Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…
Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…
transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…
The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…
Hopper hq is the automatic planning and scheduling tool for Instagram, Facebook and Twitter. Create, plan and schedule posts…
Showing 144 of 410 — 266 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.