Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

FirePush

Poole, England, United Kingdom

Firepush is a powerful omnichannel re-marketing app for Shopify stores. It helps to drive sales with automated sms, web push…

4.5 1 reviews Usage-based

Kerboo

Leeds, England, United Kingdom

Kerboo is the worlds leading link audit and intelligence platform. We are a software suite that helps digital agencies and brands…

4.5 1 reviews

Localistico

London, England, United Kingdom

Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…

4.5 2 reviews

Mailercloud

London, England, United Kingdom

Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…

4.5 24 reviews

Mambo Gamification Platform

London, England, United Kingdom

Mambo.io is the leading on-premise gamification platform. Designed to help drive long-term customer loyalty and increase the…

4.5 3 reviews

Minter.io

Lincoln, England, United Kingdom

Beautiful Twitter, Facebook, LinkedIn, TikTok and Instagram analytics reports, data exporting, benchmarks, hourly updates and…

4.5 1 reviews

Onalytica

London, England, United Kingdom

Founded in 2009 and backed by bebo founders michael and paul birch, onalytica is an award-winning influencer marketing software…

4.5 6 reviews

Pulsar Platform

London, England, United Kingdom

Face has merged with pulsar, to read the full press release please go to: http://www.pulsarplatform.com/blog/2017/pulsar-face-merg…

4.5 30 reviews

RealityMine

Manchester, England, United Kingdom

Discover the full spectrum of rapidly changing digital behaviour with realitymine. Capture what real people do on their digital…

4.5 3 reviews

RevBase

Acton, England, United Kingdom

Marketing asset management (mam) software gives you control over all your marketing and sales materials, providing brand assets…

4.5 1 reviews

Rocketmailer

London, England, United Kingdom

Rocketseed is your solution for managing business email signatures at scale. Whether your team has 50 or 50,000 employees, our…

4.5 2 reviews Per user

SaleCycle

Gateshead, England, United Kingdom

Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…

4.5 41 reviews

shoprank

Woolwich, England, United Kingdom

Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…

4.5 1 reviews

Social Proofy

London, England, United Kingdom

Social proofy is a marketing platform that applies the psychological concept called social proof to help businesses.

4.5 2 reviews

SULU Mobile Solutions

Farnborough, England, United Kingdom

Our team at sulu mobile solutions have been providing B2B communication technology since 1996. Our objective is to help…

4.5 1 reviews

Swift Social

Hove, England, United Kingdom

Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…

4.5 1 reviews

Trackonomics

Bs, England, United Kingdom

At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…

4.5 1 reviews

VisualDNA

London, England, United Kingdom

Visualdna, a nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of…

4.5 1 reviews

Webeo

Portsmouth, England, United Kingdom

Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…

4.5 42 reviews

ZINE Influencer Marketing Technology

London, England, United Kingdom

Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…

4.5 16 reviews

Astonish Email

Andover, England, United Kingdom

Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…

4.4 6 reviews

D�engage

London, England, United Kingdom

transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…

4.4 10 reviews

GWI

London, England, United Kingdom

The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…

4.4 14 reviews

HopperHQ.com

Fa, England, United Kingdom

Hopper hq is the automatic planning and scheduling tool for Instagram, Facebook and Twitter. Create, plan and schedule posts…

4.4 15 reviews Subscription
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Showing 144 of 410 — 266 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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