Wirewax is the multi-award-winning technology powering the world’s interactive video. We’re driven by the fundamental belief that…
4.8
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Worka-b the print management software specialist - new spring 2015 version 6 released with free support and training for…
4.8
3 reviews
Dataeq uses a crowd of humans to label millions of unstructured data points. This trains our cutting-edge AI to do remarkable…
4.7
19 reviews
We help publishers around the world save time and increase performance with newsletter and social media automation
4.7
69 reviews
A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…
4.7
63 reviews
Grow your authority. Connect with your audience. Monetize your expertise. Heysummit is the easy way to run online events such as…
4.7
11 reviews
At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…
4.7
10 reviews
Subscription
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…
4.7
44 reviews
UK’s largest online printer | free delivery on orders over £75 | supporting 1million+ UK businesses | unbeatable quality…
4.7
3 reviews
At moo, we love great design and believe it can work wonders for every business. That’s why we make it simple to create…
4.7
165 reviews
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
4.7
518 reviews
Usage-based
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…
4.7
170 reviews
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
4.7
9 reviews
Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…
4.7
11 reviews
Transform ordinary into extraordinary with vevox! 💡🚀 Vevox is the leading polling, quizzing, and q&a platform, revolutionizing…
4.7
137 reviews
A compelling community experience. Intuitive. Social. Engaging. Fast. Xenforo brings a fresh outlook to forum software.
4.7
3 reviews
Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…
4.6
11 reviews
Brandbassador is the leading ambassador marketing platform for ecommerce brands that want to harness the power of their…
4.6
64 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Gamification platform. Engage your audience. Reach your goals. Customise experiences and games in minutes. Drimify is the no-code…
4.6
6 reviews
The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…
4.6
399 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.