Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Hive Marketing Cloud

Bristol, England, United Kingdom

Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…

4.9 4 reviews

Mentionlytics

London, England, United Kingdom

Mentionlytics is a top-notch web and social media monitoring platform that helps businesses of all sizes and industries…

4.9 58 reviews

TicketSource

Newcastle Upon Tyne, England, United Kingdom

An open-day event for people from marginalized communities who are thinking of pursuing a postgraduate degree at newcastle…

4.9 10 reviews

Ticket Tailor

United Kingdom

The festival of user & customer experience will bring industry speakers, comedy, theatre, music, art, food and collaborative…

4.9 86 reviews

Blackhawk Networkentives

Hemel Hempstead, England, United Kingdom

Bhn combines innovative products with cutting edge technology to create commercial and engagement solutions that maximise sales…

4.8 3 reviews

BriefYourMarket.com

Little Eaton, England, United Kingdom

Briefyourmarket is an all-in-one marketing platform, designed to help estate agents see high-quality leads returned from their…

4.8 3 reviews

Conte.ai

London, England, United Kingdom

Conte.AI is an AI-powered web service offering highly efficient social media management and content creation. Our team of…

4.8 653 reviews

Dynamic Leads

Portsmouth, England, United Kingdom

Most of your website visitors never fill in a form. That doesn’t mean they’re not interested. Dynamic leads identifies the…

4.8 2 reviews

Emitto

London, England, United Kingdom

Emitto is a no-code marketing automation platform that lets businesses send highly targeted, personalised direct messages at…

4.8 7 reviews

Engage Hub

London, England, United Kingdom

Engage hub ltd is a wireless company based out of studio 311 highgate studios 53-79 highgate road, London, United Kingdom.

4.8 3 reviews

Factmata

London, England, United Kingdom

Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…

4.8 3 reviews

Glassbox

London, England, United Kingdom

Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…

4.8 365 reviews

InnerTrends

London, England, United Kingdom

Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…

4.8 9 reviews

IQBlade

Liverpool, England, United Kingdom

Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…

4.8 3 reviews

JeffreyAI

Surrey, United Kingdom

Jeffreyai is not just a business engagement platform; it's the brilliant catalyst that propels scaling businesses into the fast…

4.8 5 reviews

LEADR

Fareham, England, United Kingdom

Mediabase direct is a digital and data solutions specialist with over 33 years of experience, supporting some of the world’s…

4.8 2 reviews

Lolly

London, England, United Kingdom

Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com

4.8 11 reviews

Mieux.ai

London, England, United Kingdom

Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…

4.8 4 reviews

Postly

London, United Kingdom

Postly is a content planner and scheduler. It enables the user to plan, review, approve, schedule social media posts and monitor…

4.8 26 reviews

Publisher Discovery

Bath, England, United Kingdom

Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…

4.8 2 reviews

Sociality.io

London, England, United Kingdom

Sociality.io is an all-in-one social media management and intelligence platform trusted by global brands, businesses, digital…

4.8 21 reviews Subscription

Tamoco

London, England, United Kingdom

Tamoco provides brands, retailers and organizations with accurate and secure geospatial data and toolkits in order to make better…

4.8 2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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