Polecat enables organisations to treat risk and reputation as manageable assets, measuring, mitigating and optimising them…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…
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Freemium
Revglue is a SaaS platform is developed UK affiliates to help them save time and money with useful set of interactive tools, CMS…
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Amplify your internal communications! We supply easy to use, effective digital signage solutions and employee corporate…
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Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…
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Capture millions of clicks from customers discovering new products and brands through ChatGPT, Google overviews, and more.
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SEO checker finds and fixes your website's SEO issues so you can rank higher on Google.
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Easily prove the impact of your SEO work with seotesting.com. Seotesting is an SEO testing and reporting platform built to help…
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Serchen was established in 1997 and has grown to become one of the worlds top 5 software marketplaces. Our website offers ratings…
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AI is changing the way the world works. Marketing, however, remains complex, fragmented, and unpredictable. Shakespeare AI is…
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Wherever you go on the high street you will see digital screens run on our content management software (CMS). Coffee chains power…
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Augnet is a UK-based technology innovator, delivering the world’s first sms quality assurance platform Founded in April 2018…
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Snafflz is a guest check-in and event registration manager, that's bullet-proof and used by thousands of event managers…
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Somin is an AI-powered brand strategy and creative ideation platform that helps agencies develop stronger pitch ideas and deliver…
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Stylus is the trends intelligence partner for forward-looking brands and agencies. We forecast consumer futures to empower…
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The most powerful content app maker on the market: everything you need to create a world-class app and website for your brand…
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Sweet analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and…
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Based in glasgow city centre, swipii is bringing shoppers the simplest way to save money when they shop locally while providing…
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Sysview digital signage is a cloud based software platform that enable users to create ,manage and broadcast rich, engaging…
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Shaolin monk Facebook marketing with tabfu! Create lush landing pages from a range of awesome templates and one click publish…
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Taxi for email is the productivity platform for email marketers. Using taxi, brands and agencies revolutionise the way they…
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Privacy-compliant real-time data activation Teavaro truly connects people, brands and media owners across any media and device…
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We simply promise to help you get the best possible results from sms. We were one of the first business sms providers in the UK…
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The foil printing co. Are artisan crafters of amazing metallic foil prints including business cards, flyers, invites, menus and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.