First impressions matter. If your event site looks clunky, your attendees start questioning the value of the event before they’ve…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
At monterosa we love combining gaming with sports and broadcast to generate new experiences and business models. The world’s…
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Thanks Salesforce, we’ll take it from here. We make apps for when out-of-the-box tools and custom builds no longer cut it. No…
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No6bounce.com - smarter, faster & more accurate email verification At no6bounce, we help businesses send smarter campaigns by…
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We are an innovative on-site event technology company with a strong commitment to sustainability. We are dedicated to delivering…
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Capture leads through your website and multiple content channels across the web, with personalized on-site engagement to build…
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Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns.
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Pacr allows you to track the spend (vs budget) for all managed account across all your media channels. You can track and forecast…
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Pamtree is an app designed to help network marketing professionals manage and grow their business, right from the palm of their…
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Hava provides premium private vehicle hire & chauffeur service in Sri Lanka Affordable, reliable and hassle free. Tours around…
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Picasso labs helps the world’s leading brands gain real-time insights into imagery and video. Today, brands communicate with…
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Pinggo is the only PR tool that makes it easy to create, collaborate and send the press releases journalists want.
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Pixfizz provides happy customers worldwide since 2009, a fully-hosted ecommerce platform comprising of a design tool, CMS and…
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Dynamax technical services is one of the longest standing digital signage software providers in the world. Povng, our world class…
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We are in the business of creating engaging events. We know that everyone wins when presentations, meetings and events are…
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Founded in 2004, our company has always focussed on providing a simple, user-friendly and affordable service. Powwownow offers…
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Propello is a white label reward based loyalty and engagement platform designed to enhance value proposition, address churn and…
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Providing free & unlimited content marketing tools to independent musicians, creators & brands globally. We help independent…
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From the very start, our ambition has been to make collaboration for people who work with visuals, designs and content…
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Reach interactive specialises in sms marketing. We provide businesses with a platform to communicate with their customers via…
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The collinson group is a family of businesses with over 40 years of experience operating across the travel and financial services…
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Recordsure provides regulated industries with market-leading AI-driven speech and document analytics tools specifically designed…
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Red61 is a leading worldwide ticketing as a service software company, providing audience management and ticketing solutions for…
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A safe, secure and local online referral system used by many local citizens advice teams across the UK, refernet enables…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.