One platform for virtual, hybrid and in-person events, jomablue provides the creative and operational tools required to bring an…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Introducing journolink, the ultimate publicity software tailored for small businesses eager to amplify their voice across vast…
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At eckoh, we are dedicated to making the world secure, ensuring that everyone can trust brands and engage without risk. We help…
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Discover profitable book niches, keywords & genres w/ our market research software tool & turn weeks of research into an…
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Welcome to kingsline, where innovation and relevance come together. We are passionate about transforming traditional printed…
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Kudani is a leading content marketing software that helps you discover trending content, curate high quality articles, and…
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Lead peep helps schools ensure they have qualified education leads in a world in need of edu lead transparency.
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Our free software is all you need to get started with creating events and enrolling participants. - your event page, with…
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Because you deserve a better funnel platform! Beautiful and blazing fast funnels to help you sell your products and turn your…
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In B2B conferences and exhibitions, content plays a key role in shaping the attendee experience, but it can be a real logistical…
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Welcome to listening247! We are redefining the landscape of intelligent data as a service (idaas). Our cutting-edge solution…
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Our mission is to give every team access to the qualitative insights they need to grow. Qualitative research takes too long and…
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Loopexpo is a platform that offers diverse virtual, hybrid and in-person event solutions to different industries.
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Gbg loqate is a trusted data specialist for businesses of all sizes and sectors. By combining market-leading technology with the…
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Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…
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Magi metrics allows you to export detailed raw data on over 1 billion Instagram users, hashtags and geographic locations. It is a…
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We are in the midst of a shift in business models, powered by the modern SaaS economy, developments in technology and…
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Tor systems is a market leading provider of real-time, cost-effective, state of the art ticketing, booking and CRM solutions to…
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Media booster provides tools for your business to gain results on social media, based around our Instagram growth tool that…
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Meeting mojo is a powerful online event hub supporting in-person, hybrid and digital events. Easy to set up and use, it’s also…
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Mentioned helps you reach out to people and companies you've mentioned in your blog posts with automatic email campaigns…
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Merchsmith is here to make ordering custom branded merchandise easy. Design your products online and view instant photo real…
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Introducing merlin® ‘event manager’, providing your own fully branded booking and ticketing platform for any type and size of…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.