Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

GeoSensor - Geotargetting

Reading, England, United Kingdom

Naxtech is a technology company which focuses on helping businesses grow, increase profitability, while attracting new customers…

Unrated

Gigride

London, England, United Kingdom

Arranging a gig is as easy as ordering pizza! Gigride is set to revolutionize the world of live music, and bring it up to date…

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Global Loyalty

London, United Kingdom

The latest thinking in loyalty technology that delivers the most comprehensive range of capabilities to the loyalty sector for…

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goPRit

London, England, United Kingdom

Quickly find, pitch and follow up with journalists, bloggers and influencers globally. Powerful automation plus the industry's…

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GroHawk

London, England, United Kingdom

Looking to scale customer engagement? Grohawk can help. Whether you’re big or small, online or in-store, grohawk can help you…

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gther

Maidenhead, England, United Kingdom

Gther is a powerful tech platform that helps event professionals create and scale events for success. Our modular event-tech…

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Hatch Print

Southend-On-Sea Southend-On-Sea, England, United Kingdom

We are here for the bold, the risk-takers, the visionaries with attitude. We want to help the young at heart express, connect and…

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Hipolink

Liverpool, England, United Kingdom

95 years supporting older people within our community. Offering a variety of services to promote and protect the wellbeing of +50…

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HOKO

London, England, United Kingdom

Easily set up your apps for mobile search and deep linking. Hoko integrates the new standards of Google and apple for deep…

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Horizon PlusPoint

Ipswich, England, United Kingdom

Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…

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Hyperstarter

Avon, United Kingdom

Hyperstarter is a new crowdfunding marketing and analytics platform that helps promote projects, find backers and niche…

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Immersive Fox

United Kingdom

Pioneering AI partner for human mastery, turning ideas into complete video courses in minutes, adaptive for each learner. At…

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Inconf

Exeter, England, United Kingdom

Inconf.tv lets anyone, anywhere in the world, attend your event in a beautiful remote audience participation platform. Remote…

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inCust

United Kingdom

Incust binds technology and customer service and lets any business, be it a retailer, entertainment business, or a hotel chain…

Unrated Subscription

inflo.Ai

London, England, United Kingdom

As the world's first hybrid platform, inflo.AI is pioneering the future of content creation. We understand that although AI is…

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influencerIMPACT

London, England, United Kingdom

Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…

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Infynd

Bracknell, United Kingdom

🚀 supercharge your success with infynd! 🚀 Unlock the ultimate B2B data solution for sales, marketing, and recruitment in the…

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Insight Mobile

Brighton And Hove, United Kingdom

Insight mobile is one of the UK's leading B2B and B2C mobile app development company. We have developed over 100 bespoke apps in…

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InstantForum

Bucklow Hill, United Kingdom

We build beautiful software to solve problems we hope others will love.

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Intelligent Recording Desktop Software

Worksop Notts, United Kingdom

Intelligent recording are the designers, developers and manufacturers of the brand new sentinel system for the care of the…

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Intelliprint

Leeds, England, United Kingdom

Intelliprint helps UK businesses replace franking machines and manual mailrooms with automated, online mail. If you're still…

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InterFunnels

Birmingham, England, United Kingdom

Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…

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iovox

London, England, United Kingdom

The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…

Unrated

ISEBOX

London, England, United Kingdom

Far more than just a digital news distribution solution, isebox is a unique tool for storing, managing and distributing content…

Unrated
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Showing 312 of 410 — 98 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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