Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…
Unrated
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
Unrated
Arthub creates a single network of artists and organisers worldwide. Arthub is a dedicated platform to where you can promote your…
Unrated
Make every comment count. Arwen is the performance layer social media has been missing. We help brands and organisations turn…
Unrated
Beem is a global market leader in employee apps. We're on a mission to help companies engage and empower their employees with a…
Unrated
Bethebrand is the brand and marketing workflow, archive and compliance system of choice for many UK and international brands…
Unrated
Gilbarco veeder-root is a global market leader in fuelling products, petrol management solutions, and payment systems for retail…
Unrated
We specialise in personalised digital marketing for local businesses and multi-location brands, focusing on local search, review…
Unrated
Bizzlink, the free link-in-bio landing page generator for business. BizzLink creates a free business landing page from an easy…
Unrated
Increase your revenue & improve your lead generation with automated marketing and lead generation tools. Get your free trial now!
Unrated
Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data…
Unrated
Innovation should be about building great ideas. Instead, it too often drowns in swirl, endless decks, meetings, and reversals…
Unrated
Cavako conversion tools help you grow your business instantly. Cavako creates trust, credibility and customer engagement through…
Unrated
For over 25 years, celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across…
Unrated
Checkbot will boost the SEO, speed & security of your site by testing for broken links, duplicate content, invalid…
Unrated
We are all citizens in an increasingly digital world; from the individual to businesses, organisations, and governments. We all…
Unrated
Building blocks helps global companies solve complex problems using digital technologies. We work with clients to identify…
Unrated
Coconnex is a mid sized, well established and highly professional international organisation. Our experience in online services…
Unrated
Commetric provides media analytics solutions that help communication and marketing professionals develop more impactful and…
Unrated
Conversion allows you to add promotional widgets and feedback counters to increase your sales.
Unrated
Welcome to conversix, your go-to b6b lead generation sidekick! We're all about fuelling your sales outreach with hyper…
Unrated
Corq's team of journalists and researchers provide daily immersive news and trends analysis to empower your team to act at the…
Unrated
AI email ecosystem. AI email marketing
Unrated
We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…
Unrated
View more RevAgents
Showing 264 of 410 — 146 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.