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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
410 businesses
Sendsmith limited is an information technology and services company based out of 1 the gorse manor park, chislehurst, United…
Takumi was acquired in February 2025.
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…
Eventsforce provides SaaS event management software that powers thousands of successful events each year. With offices in London…
Global science research (gsr) was founded to optimize marketing strategies with the power of big data and psychological sciences…
A navori labs product, is the world's largest independent, channel-only digital signage isv. We partner with integrators and…
Everything you need to learn SEO in one place from detailed guides to tips on how to rank your website. Start your journey today.
Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…
Symphony has an excellent track record for providing easy to use online event management software that saves time, money and…
Our email marketing platform combines intelligence with simplicity to meet the needs of all campaigns on a global scale. Free 30…
We are a network that connects media and influencers to the resources they need, fast. More than 30,000 journalists and…
At fulfilmentcrowd, we specialise in rapidly deploying custom solutions for high-growth omnichannel brands. With fulfilment…
60seconds is a leader in the development of AI-powered personalized pricing prediction tool.
Accountinsight helps you put your B2B ads in front of the companies that matter most - even when their teams are working…
Experts in the creation of digital experiences & interactive media. With over 22 years in the software industry acquire digital…
Actatek group is a pioneering leader in the realm of iot, biometrics, and rfid solutions, dedicated to revolutionizing security…
Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message…
Aiden is a unified command centre for paid acquisition campaigns and AI-powered recommendations
Liv aronia is a natural skincare brand based on pure extracts from the aronia berry, formulated to nourish, purify, regenerate…
Aluminati is the world's most customisable online community platform. Working with enterprise, education, charity and membership…
🚀 online business banking 24/7 with remote account setup 🌍 get paid and pay globally with fsp, sepa and swift transfers 💳…
Tips & tech to build your music career 🎶 powering artists to earn more through #web3 💰
Showing 240 of 410 — 170 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.