Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

PlushForums

London, England, United Kingdom

The easy way to build a great community. Hosted forum software as a service, since 2014.

3.3 5 reviews

SendSmith

Chislehurst, England, United Kingdom

Sendsmith limited is an information technology and services company based out of 1 the gorse manor park, chislehurst, United…

3.3 2 reviews

Takumi

London, England, United Kingdom

Takumi was acquired in February 2025.

3.3 2 reviews

Skimlinks

London, England, United Kingdom

Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…

3.2 3 reviews

Eventsforce

Liverpool, England, United Kingdom

Eventsforce provides SaaS event management software that powers thousands of successful events each year. With offices in London…

2.8 2 reviews

BrandAnalyzer

Cambridge, England, United Kingdom

Global science research (gsr) was founded to optimize marketing strategies with the power of big data and psychological sciences…

2.5 2 reviews

Navori QL

Little Chesterford Saffron Walden, United Kingdom

A navori labs product, is the world's largest independent, channel-only digital signage isv. We partner with integrators and…

2.5 1 reviews

Seo Administrator

United Kingdom

Everything you need to learn SEO in one place from detailed guides to tips on how to rank your website. Start your journey today.

2.5 2 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

Symphony Software

Sheffield, England, United Kingdom

Symphony has an excellent track record for providing easy to use online event management software that saves time, money and…

2.1 5 reviews

BrotherMailer

Croydon, England, United Kingdom

Our email marketing platform combines intelligence with simplicity to meet the needs of all campaigns on a global scale. Free 30…

2.0 1 reviews

3EX.NET

Chorley, England, United Kingdom

At fulfilmentcrowd, we specialise in rapidly deploying custom solutions for high-growth omnichannel brands. With fulfilment…

Unrated

60 seconds

London, England, United Kingdom

60seconds is a leader in the development of AI-powered personalized pricing prediction tool.

Unrated

AccountInsight

London, England, United Kingdom

Accountinsight helps you put your B2B ads in front of the companies that matter most - even when their teams are working…

Unrated

Acquire2Go

Leicester, England, United Kingdom

Experts in the creation of digital experiences & interactive media. With over 22 years in the software industry acquire digital…

Unrated

ACTAtek Agent

London, England, United Kingdom

Actatek group is a pioneering leader in the realm of iot, biometrics, and rfid solutions, dedicated to revolutionizing security…

Unrated

Adbrain

London, England, United Kingdom

Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message…

Unrated

Aiden

London, England, United Kingdom

Aiden is a unified command centre for paid acquisition campaigns and AI-powered recommendations

Unrated

All In One Toolkit

London, England, United Kingdom

Liv aronia is a natural skincare brand based on pure extracts from the aronia berry, formulated to nourish, purify, regenerate…

Unrated

Aluminati

Newmarket, England, United Kingdom

Aluminati is the world's most customisable online community platform. Working with enterprise, education, charity and membership…

Unrated

Amaiz

London, England, United Kingdom

🚀 online business banking 24/7 with remote account setup 🌍 get paid and pay globally with fsp, sepa and swift transfers 💳…

Unrated

Amplify.link

Bristol, United Kingdom

Tips & tech to build your music career 🎶 powering artists to earn more through #web3 💰

Unrated
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Showing 240 of 410 — 170 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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