Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

62 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Mustache

Barcelona, Cataluna, Spain

Mustache.website is a free service you can use to run your email campaigns, host your landing pages or send your transactional…

4.3 2 reviews

marketgoo

Madrid, Madrid, Spain

Founded in 2012, marketgoo builds software that helps hosting providers & web presence platforms improve and grow SMB websites…

4.2 21 reviews

TweetBinder

Pamplona, Navarra, Spain

Get stats about your x performance in real-time or back in history. Tweet binder offers a suit of products for x marketers…

4.2 9 reviews

Websays

Barcelona, Cataluna, Spain

Websays has the science to understand what the entire web says. If you represent a company, a brand, a product, a store, a hotel…

4.2 13 reviews Subscription

Acumbamail

Ciudad Real, Castilla - La Mancha, Spain

Email, sms marketing, susbcription forms management and landing page editor to meet all your marketing strategy needs. A team of…

4.0 7 reviews

GetApp

Barcelona, Catalonia, Spain

Getapp is the recommendation engine small businesses need to make the right software choice. With access to over 2.5 million…

4.0 11 reviews

MDirector

Madrid, Madrid, Spain

Mdirector ayuda a las empresas a transformar su negocio e impulsar las ventas mediante email marketing y marketing automation…

4.0 2 reviews

S�ntisis

Madrid, Madrid, Spain

Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…

4.0 1 reviews

Delio 1Click

Madrid, Madrid, Spain

Delio lead management (by walmeric) organiza y automatiza sus acciones de marketing para accelerar las ventas y fidelizar a sus…

3.7 3 reviews

Brandchats

Terrassa, Cataluna, Spain

Brandchats es una completa herramienta de monitorización de marca con la que podrás analizar de forma íntegra la presencia de tu…

3.5 1 reviews

Social Elephants

Mataró, Cataluna, Spain

Are you ready to unlock the power of AI and elevate your social media reporting?. With social elephants, you’ll gain unparalleled…

3.5 1 reviews

Mailrelay

Madrid, Madrid, Spain

Mailrelay es una plataforma avanzada de marketing por email y smarthost smtp. Nuestro panel web dispone de todas las herramientas…

3.1 11 reviews

Coosto

Alicante, Comunidad Valenciana, Spain

Supera tus objetivos de marketing más ambiciosos. Idea, crea y comparte contenido de mayor calidad con soluciones propias basadas…

3.0 2 reviews

Brandcrumb

Madrid, Madrid, Spain

Brandcrumb is focused on providing companies with enhanced knowledge of their online customers. Based on our patent-pending…

Unrated

Checkealos

Seville, Andalucia, Spain

Checkealos helps digital teams fix what users struggle with before it costs conversions. Our platform captures real user behavior…

Unrated

Comunicae

Barcelona, Cataluna, Spain

Comunicae is a SaaS tool that allows you to: - increase the relevance of any communication or press release you send by segmented…

Unrated

Currency Alliance

Barcelona, Catalonia, Spain

Loyalty programs once worked miracles for customer engagement. But with a dizzying range of disjointed loyalty schemes from…

Unrated

Fluzo

Madrid, Madrid, Spain

Fluzo helps some of the world's leading advertisers to enhance their advertising campaigns by unlocking radical improvements in…

Unrated

FLYDE

Madrid, Madrid, Spain

At flyde, we believe that managing customer data shouldn’t be complicated. That’s why our customer data platform (cdp) combines…

Unrated

Innguma

Elgóibar, Basque Country, Spain

Competitive intelligence and technology watch software.

Unrated

Inotify.me

Las Palmas De Gran Canaria, Canarias, Spain

Software para empresas e instituciones para poder gestionar su cartelería digital profesional muy facilmente. Nuestra plataforma…

Unrated

Mubiquo

Barcelona, Cataluna, Spain

Mubiquo platform is powerful mobile marketing technology that enhances customer engagement with rich push notifications…

Unrated

Myrasoft Media Databases

Madrid, Madrid, Spain

Myrasoft has been providing software solutions since the early days of the internet. It is currently focusing on research and…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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