Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

62 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Socialman

Wroclaw, Lower Silesia, Poland

Socialman is a SaaS platform for creating and managing giveaways through multiple social media channels. It is a cross-platform…

4.6 10 reviews

iPresso

Katowice, Silesia, Poland

Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…

4.5 1 reviews Quote-based

Ranktracker

Katowice, Silesia, Poland

The all-in-one platform for effective SEO Research keywords, analyse the competition, and track your search engine ranking - all…

4.5 101 reviews Subscription

Senuto

Warszawa, Mazovia, Poland

Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search…

4.5 12 reviews

Synerise

Krakow, Lesser Poland Voivodeship, Poland

Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…

4.5 1 reviews

Unamo SEO

Warsaw, Mazovia, Poland

Social media monitoring & SEO monitoring Unamo provides the tools to let every team unleash their full potential. One platform…

4.5 27 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Elastic Email

Szczecin, West Pomerania, Poland

All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…

4.4 190 reviews

FreshMail

Warszawa, Mazovia, Poland

We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…

4.4 32 reviews

LiveWebinar

Gdańsk, Pomerania, Poland

Rtclab specializes in developing innovative, easily integrated real time communications software solutions for enterprises…

4.4 159 reviews

Open Loyalty

Wrocław, Lower Silesia, Poland

Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…

4.4 4 reviews

GetResponse

Wrocław Woj., Lower Silesia, Poland

Integrated with all popular ecommerce platforms, recostream provides personalized product recommendations for online retailers…

4.2 871 reviews

SARE

Rybnik, Silesian Voivodeship, Poland

Sare wspiera organizacje, które potrzebują bezpiecznej I kontrolowanej komunikacji cyfrowej. Pomagamy zarządzać komunikacją z…

4.1 12 reviews

ClickMeeting

Gdansk, Pomerania, Poland

Clickmeeting is a browser-based platform for hosting webinars and training sessions. Since the platform is browser-based…

4.0 202 reviews

EmailLabs

Poznań, Greater Poland, Poland

Emaillabs was created for those who have a system that generates e-mails. Whether you have a store, billing, accounting, CRM…

4.0 2 reviews

Newspoint

Warszawa, Mazovia, Poland

Newspoint provides advanced global media monitoring and big data analytics: ☑ internet monitoring (social media, blogs, forums…

3.8 2 reviews Subscription

Post Sticker

Warsaw, Mazovia, Poland

Looking to take your brand's online presence to the next level? Look no further than post sticker! For nearly a decade, we've…

3.5 3 reviews

2take.it

Warszawa, Mazovia, Poland

Recommendation and loyalty system

Unrated

A-mates

Warsaw, Poland

A-mates offers a ⚡powerful community sdk for mobile apps. With a-mates, you ⭐can effortlessly establish an in-app forum-style…

Unrated

BAZO.io

Lublin, Lublin, Poland

Bazo.io to system do monitorowania aktywności klientów na stronach internetowych, umożliwiający pozyskanie nowych leadów…

Unrated

Closer

Cracow, Poland

Closer is an end-to-end customer relations platform. Multi-channel and multi-device communication is a benefit we’ve become used…

Unrated

CONREGO

Gorzów Wielkopolski, Lubusz, Poland

Conrego is a SaaS event registration & management software loved and designed by event managers. It's highly customizable to…

Unrated

Conventica

Gdynia, Pomerania, Poland

Just another WordPress site

Unrated

CREAM

Rybnik, Silesia, Poland

Najlepsze projekty tworzone są przez niesamowitych ludzi Od 1999 roku tworzymy oprogramowania oraz dedykowane rozwiązania it…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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