Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

23 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Makerobos

Mumbai, Maharashtra, India

At makerobos, we form deep-rooted business relationships, counselling our clients through their AI journey from strategy &…

5.0 1 reviews

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

ValueFirst Email

Gurugram, Haryana, India

For over 20 years, valuefirst has been at the heart of how India's enterprises talk to their customers. Today, as part of tanla…

4.8 2 reviews

Xeno Marketing Cloud

New Delhi, India

Xeno is an AI-powered customer engagement platform Purpose-built for retailers enabling them to maximise repeat Revenue with 10x…

4.7 32 reviews

Cronberry

Jaipur, Rajasthan, India

Cronberry is an intelligent marketing automation platform that offers a comprehensive solution for SME/SMB owners to manage their…

4.5 1 reviews

DotcomPal

Kota, Rajasthan, India

Powerful, next generation marketing automation solutions to drive leads, sales and ensure customer success. Saglus offers…

4.5 2 reviews

EmailPush Lite

Noida, Uttar Pradesh, India

Sales-push.com : intelligent marketing services, starting $99. We offer affordable, full service "digital marketing" for small to…

4.5 13 reviews

Firecart

Mumbai, Maharashtra, India

Firecart.io is an all in one e-commerce marketing automation software. Features include email marketing, sms marketing, referral…

4.5 1 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews

iZooto

Uttar, India

When was the last time you clicked on a banner ad? Bet you can't recall that. Adblockers adoption is on the rise. People are…

4.5 95 reviews

WebEngage

Mumbai, Maharashtra, India

Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…

4.5 268 reviews

cMercury

Kochi, Kerala, India

Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…

4.4 4 reviews

Lemnisk

Bengaluru, Karnataka, India

Lemnisk’s composable cdp provides the data and AI platform for real-time marketing activation, while keeping your data where you…

4.4 4 reviews

MarketingLeo

Bengaluru, Karnataka, India

Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…

4.0 10 reviews

Plumb5

Bengaluru, Karnataka, India

Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…

4.0 39 reviews

SalesPanda

New Delhi, Delhi, India

Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…

4.0 16 reviews

WappBlaster

Bikaner, Rajasthan, India

Wappblaster is world's only all-in-one sales automation platform, trusted by businesses to boost revenue, automate whatsapp…

2.5 2 reviews

Hashtag Loyalty

Mumbai, Maharashtra, India

India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…

Unrated

MarketerBoard

Pune, Maharashtra, India

Marketerboard is a workplace where everyone, in a team comes together to collaborate, engage and plan effective in-built customer…

Unrated

Openthrive

Bengaluru, Karnataka, India

We design website and commerce experiences. From desktop, tablet, and mobile to a modern and seamless customer experience on…

Unrated

SOLUS AI

Mumbai, Maharashtra, India

Solus: AI-powered personalization and retention marketing Most brands know they need to personalize at the individual level…

Unrated

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.