Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

300 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

We are a world-leading developer and provider of all-in- one business directory software solutions.our high-quality…

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Famepilot

Gurgaon, Haryana, India

Famepilot is an AI/ML-powered cloud platform for businesses and brands to monitor and manage their customers feedback across all…

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Famewall

Chennai, India

Famewall is which helps you highlight & display social media, text, video testimonials seamlessly & automates collecting them…

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FinoForce

Pune, Maharashtra, India

Finoforce is product of (rego) it organization mastery in all sort of online arrangement with a built up mark in India. We are…

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Foxly URL Shortner

Surat, Gujarat, India

Foxly a link shortener, includes numerous features that let you customize your shortened link and create the perfect…

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FreeStand

New Delhi, Delhi, India

We empower consumer brands to create, manage, and measure real-world customer interactions - product sampling, test drives…

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funnelKit GO

New Delhi, Delhi, India

Hi there! Thanks for dropping by to get to know us more. We are not a passionate team of coders, marketers, or designers - nada…

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GeoTrackers

New Delhi, Delhi, India

Geotrackers is the brainchild of a team of accomplished professionals from iit and iim, with combined experience of more than 40…

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Germin8 Social Listening

Mumbai, Maharashtra, India

Germin8 is a social media intelligence company headquartered in mumbai. Germin8 is focused on building products for analysing…

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GetEvangelized

Mumbai, Maharashtra, India

Getevangelized aims to be a platform that will help thought leaders, influencers and micro celebrities on social media discover…

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Glynk

Bengaluru, Karnataka, India

We are a custom software development company that specializes in serving the proptech industry. Our team of passionate developers…

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Hashtag Loyalty

Mumbai, Maharashtra, India

India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…

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HelloLeads

Trichy Tamilnadu, India

Helloleads is a simple CRM designed for small business needs. Helloleads CRM helps you to significantly improve your sales…

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Hocalwire

Noida Noida, Uttar Pradesh, India

The content catalysts for the digital ecosystem. We at hocalwire, are creating a platform for content creators to put their…

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iGainSpark

Camp Pune, Maharashtra, India

We at miraclecartes ( regd. As miracle smart card pvt. Ltd.) are driven by a mission to make loyalty simple, meaningful, and…

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Inclick

New Delhi, Delhi, India

Inclick is a 360° social media intelligence platform built for modern marketing teams. Inclick helps you get data for your own…

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inkXE T shirt Design Software

Bhubaneswar, Odisha, India

Inkxe is the product designer software stemmed from riaxe systems as the flagship product in the year 2012. This software is…

Unrated Subscription

Intandemly

Hyderabad, Telangana, India

Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…

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IntelCues

Chennai, India

Intelcues identifies companies that match the ideal customer profile of your products & services and offers key insights on…

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iRefers - Affiliate Network

New Delhi, Delhi, India

Irefers is the world's fastest growing affiliate network. We are providing offers + tracking platform to all email marketers +…

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Showing 216 of 300 — 84 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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