Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

300 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Nunify

Bengaluru, Karnataka, India

Nunify is a event management platform for the complete event cycle. It includes modules for event planning, guest management…

4.7 13 reviews

OnPage Champ

Chandigarh, Tripura, India

Use onpage champ to track all your on page SEO changes and their impact on search engine rankings; for any 'url+keyword+location'…

4.7 11 reviews

Recotap

Bengaluru, Karnataka, India

Recotap is an account-based marketing (ABM) & ad platform that helps B2B marketing & sales teams work together to precisely…

4.7 25 reviews

Replug

Mumbai, India

Gcr is a digital transformation enabler and provides value to an enterprise by Bringing together technology providers (isvs &…

4.7 17 reviews Freemium

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews

Truelink Media

Gandhinagar, Gujarat, India

Truelink media is working in the media sector to provide a great user experience and more feature-loaded media features. Team…

4.7 3 reviews

Xeno Marketing Cloud

New Delhi, India

Xeno is an AI-powered customer engagement platform Purpose-built for retailers enabling them to maximise repeat Revenue with 10x…

4.7 32 reviews

Yapsody Ticketing

Borivali, Maharashtra, India

Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…

4.7 12 reviews

Adapt

Coimbatore, Tamil Nadu, India

Adapt is a global B2B account intelligence provider with 500,000+ users and 61m+ high-quality business contacts. Adapt is a…

4.6 2640 reviews

Alcodes

Jaipur, Rajasthan, India

Bulk sms has become need for day to day operations in business and is being considered the best and smartest way to stay…

4.6 4 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

MOBtexting

Bengaluru, Karnataka, India

Please note that as of July 2025, the mobtexting LinkedIn account is no longer active. The page and all previous posts will…

4.6 8 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

Pickcel

Bengaluru, Karnataka, India

Pickcel is a digital signage platform that empowers businesses with the tools to improve advertisement, branding, customer…

4.6 7 reviews

ReportDash

Kochi, Kerala, India

Reportdash enables you to create cross channel marketing reports effortlessly. Key features: - workbooks - to play with your data…

4.6 11 reviews

Salespanel

Pune, Maharashtra, India

Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…

4.6 11 reviews

Sendybay

Gurugram, Haryana, India

Sendybay offers supercharged sendy hosting, with email builder & 1-click setup.

4.6 18 reviews

Swordfish Software

Karnataka, India

Swordfish is an innovation agency in the events space. We are a young team, a truly eclectic bunch: we come from all kinds of…

4.6 83 reviews

Ability Games

Kolkata, West Bengal, India

Ability games ltd expertises in real money online gaming space. Ability games expertise in games like online poker, fantasy…

4.5 1 reviews

AgencyPlatform

Mumbai, India

Agency platform is a white label SEO + inbound marketing software designed for agencies. Some important features include SEO…

4.5 1 reviews

autopitch

Pune, Maharashtra, India

Book more meetings | hand your sales team warm leads automate your follow-ups with your prospects grow your business 10x with…

4.5 11 reviews

Binary MLM Software

Chennai, Tamil Nadu, India

Og software solutions is an indian multinational information technology service and consulting company headquartered in chennai…

4.5 1 reviews

Clients Now

Ahmedabad, Gujarat, India

Clients now is a leading auto SEO platform developed by diginix media pvt ltd. Its serving wide range of SEO services to…

4.5 2 reviews

Connecto

Noida, India

Thoughtfabrics solutions private limited is an information technology and services company based out of g-52g blocksector 6…

4.5 4 reviews
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Showing 72 of 300 — 228 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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