We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Imprint: https://www.eyefactive.com/en/disclaimer We change the way people interact with computers: together! What has been…
5.0
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Optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to…
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Subscription
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
26 reviews
Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…
4.8
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Innoloft offers loftos, an AI no-code builder that enables organizations to create more valuable relationships with customers…
4.8
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Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
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Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…
4.7
8 reviews
Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…
4.7
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Per user
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
4.5
40 reviews
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
4.3
12 reviews
Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…
4.0
22 reviews
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
3.5
1 reviews
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
3.5
1 reviews
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
3.5
2 reviews
Protect your media operations and prevent wrong ad spends - efficient anomaly detection for media buyers, safeguarding your…
Unrated
We are a leading marketing-automation solution in the field of paid search marketing. Adsoul helps advertisers to automate their…
Unrated
Lombego systems ist eine full-service internetagentur aus weimar mit leistungen wie website-konzeption und -erstellung, SEO und…
Unrated
Etracker headquartered in hamburg, Germany powers privacy-compliant tracking on websites and in apps since 2000. With the new…
Unrated
Zeuz is a hybrid cloud tool with the goal to combine efficiency and scaling when it comes to multiplayer game hosting. It was…
Unrated
See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…
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We are loyalty pioneers and technology leaders with more than 15 years of experience managing coalition loyalty programs in the…
Unrated
Meetingbox is the AI-native event intelligence platform built for agencies and corporate event teams. Run world-class events, 65%…
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Mit pitchview wird der austausch zwischen health-care-professionals, vertrieb und marketing plötzlich ganz einfach. Die app…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.