optilyz

About optilyz

Optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to integrate letters, postcards and selfmailers into your cross-channel marketing as well as automate and better personalize campaigns.
What you might think about print:
+ lots of manual work from artwork to delivery
+ coordination requires a lot of print expertise
+ high risk due to high costs
+ “old school”, non-sustainable channel
+ doesn’t fit into a digital marketing approach
+ difficult to personalise and to automate
To be honest, these times are over!
With direct mail automation we turn print into an agile, data-driven performance channel.