Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

53 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

EventManager Online

Hamburg, Hamburg, Germany

Eventmanager online ist die software zur planung ihrer veranstaltungen. Planen sie mit eventmanager-online.com, der online…

5.0 1 reviews

Exactag

Düsseldorf, North Rhine-Westphalia, Germany

We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…

5.0 1 reviews

Eyefactive

Hamburg, Hamburg, Germany

Imprint: https://www.eyefactive.com/en/disclaimer We change the way people interact with computers: together! What has been…

5.0 4 reviews

optilyz

Berlin, Berlin, Germany

Optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to…

5.0 1 reviews Subscription

Charles

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

Converve Event Management Platform

Barmstedt, Schleswig-Holstein, Germany

Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…

4.8 5 reviews

LoftOS

Aachen Aachen, Nordrhein-Westfalen, Germany

Innoloft offers loftos, an AI no-code builder that enables organizations to create more valuable relationships with customers…

4.8 4 reviews

Spectrm

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

netmind

Stuttgart, Baden-Württemberg, Germany

Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…

4.7 8 reviews

neuroflash

Hamburg, Hamburg, Germany

Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…

4.7 107 reviews Per user

IROIN� Influencer Marketing Suite

Erfurt, Thüringen, Germany

The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…

4.6 9 reviews

Seobility

Nürnberg, Bayern, Germany

Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…

4.6 106 reviews Freemium

Ingenious Technologies

Berlin, Berlin, Germany

Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…

4.5 3 reviews

Ubermetrics

Berlin, Berlin, Germany

Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…

4.5 40 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

SocialHub

Ingolstadt, Bavaria, Germany

Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…

4.3 15 reviews

TUNE

Berlin, Berlin, Germany

Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…

4.2 115 reviews

CleverReach

Rastede, Niedersachsen, Germany

Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…

4.0 22 reviews

rankingCoach

Cologne, North Rhine-Westphalia, Germany

Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…

4.0 1 reviews

Rivalfox

Hennigsdorf, Brandenburg, Germany

Rivalfox gmbh was founded in 2013 by an experienced team of entrepreneurs motivated to help digital marketers do a better job…

4.0 1 reviews

AGNITAS

München, Bayern, Germany

With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…

3.5 1 reviews

Mailtastic

Mainz, Rheinland-Pfalz, Germany

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Market Logic Software

Berlin, Berlin, Germany

Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…

3.5 2 reviews
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Showing 24 of 53 — 29 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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