Eventmanager online ist die software zur planung ihrer veranstaltungen. Planen sie mit eventmanager-online.com, der online…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
53 businesses
We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…
Imprint: https://www.eyefactive.com/en/disclaimer We change the way people interact with computers: together! What has been…
Optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to…
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…
Innoloft offers loftos, an AI no-code builder that enables organizations to create more valuable relationships with customers…
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…
Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…
The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…
Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…
Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…
Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…
Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
Rivalfox gmbh was founded in 2013 by an experienced team of entrepreneurs motivated to help digital marketers do a better job…
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
Showing 24 of 53 — 29 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.