We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
26 reviews
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
26 reviews
Vene is a set of customer-centric ad-tech performance marketing tools, created and built in Berlin by industry experts. Vene's…
4.8
3 reviews
Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…
4.7
107 reviews
Per user
The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…
4.6
9 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Conexa - die professionelle app für ihr event conexa begleitet ihre event mobil und flexibel. Profitieren sie von mehr…
4.5
1 reviews
Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…
4.5
3 reviews
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
4.3
12 reviews
Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…
4.2
115 reviews
Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…
4.0
22 reviews
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
4.0
1 reviews
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
3.5
1 reviews
Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…
3.5
2 reviews
Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…
3.5
1 reviews
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
3.5
1 reviews
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
3.5
2 reviews
Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.
3.3
4 reviews
Optimize your channels for emotionally powerful communication with your customers for long-term engagement with your brand. The…
3.3
2 reviews
Qrcg by bitly is the fast, flexible, and trusted qr code generator that turns everyday in-person touchpoints into digital…
2.5
20 reviews
We are a leading marketing-automation solution in the field of paid search marketing. Adsoul helps advertisers to automate their…
Unrated
Augmania is a storytelling tool that enables marketers to build interactive ar campaigns and eventually memorable experiences to…
Unrated
Etracker headquartered in hamburg, Germany powers privacy-compliant tracking on websites and in apps since 2000. With the new…
Unrated
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Showing 24 of 38 — 14 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.