Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

55 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

bc.lab monitor

Hamburg, Hamburg, Germany

Bc.lab ist die high-end monitoring agentur. Bei bc.lab werden mit ki-basierter monitoring-technologie globale wettbewerber und…

5.0 5 reviews

ConfTool

Hamburg, Hamburg, Germany

Conftool pro offers a number of advantages that will help you to organize your event as efficiently as possible

5.0 1 reviews

EventManager Online

Hamburg, Hamburg, Germany

Eventmanager online ist die software zur planung ihrer veranstaltungen. Planen sie mit eventmanager-online.com, der online…

5.0 1 reviews

Exactag

Düsseldorf, North Rhine-Westphalia, Germany

We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…

5.0 1 reviews

Eyefactive

Hamburg, Hamburg, Germany

Imprint: https://www.eyefactive.com/en/disclaimer We change the way people interact with computers: together! What has been…

5.0 4 reviews

Linked Assist

Ulm, Baden-Württemberg, Germany

Linked assist - the LinkedIn automation tool to automate manual marketing work. Linked assist automates your LinkedIn marketing…

5.0 1 reviews

optilyz

Berlin, Berlin, Germany

Optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to…

5.0 1 reviews Subscription

emlen

Berlin, Berlin, Germany

Emlen is the easiest way for sales managers and account executives to follow up smarter - through personalized, trackable digital…

4.9 12 reviews

LineUpr

Freiberg, Saxony, Germany

Gießerei-institut der tu bergakademie freiberg

4.9 27 reviews

Attention Insight

Hamburg, Hamburg, Germany

Predict visual attention with eye tracker precision. Attention insight is visual attention prediction algorithm based on deep…

4.8 29 reviews

Charles

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

Converve Event Management Platform

Barmstedt, Schleswig-Holstein, Germany

Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…

4.8 5 reviews

LoftOS

Aachen Aachen, Nordrhein-Westfalen, Germany

Innoloft offers loftos, an AI no-code builder that enables organizations to create more valuable relationships with customers…

4.8 4 reviews

Spectrm

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

vene dash

Berlin, Berlin, Germany

Vene is a set of customer-centric ad-tech performance marketing tools, created and built in Berlin by industry experts. Vene's…

4.8 3 reviews

netmind

Stuttgart, Baden-Württemberg, Germany

Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…

4.7 8 reviews

neuroflash

Hamburg, Hamburg, Germany

Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…

4.7 107 reviews Per user

Onepage.io

Munich, Bavaria, Germany

Willkommen auf unserer LinkedIn-seite! Wir sind eine dynamische organisation, die sich darauf spezialisiert hat, durch unsere…

4.7 5 reviews

quintly

Hamburg, Hamburg, Germany

Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…

4.7 63 reviews

IROIN� Influencer Marketing Suite

Erfurt, Thüringen, Germany

The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…

4.6 9 reviews

Seobility

Nürnberg, Bayern, Germany

Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…

4.6 106 reviews Freemium

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

360dialog

Grünwald, Bavaria, Germany

Stop sending clicks to dead ends. At 360dialog, we’ve cracked the code on converting real people where it matters-whatsapp, the…

4.5 22 reviews

conexa Event-App

Darmstadt, Hessen, Germany

Conexa - die professionelle app für ihr event conexa begleitet ihre event mobil und flexibel. Profitieren sie von mehr…

4.5 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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