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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Novadex gmbh - die spezialisten im bereich der one-to-one kommunikation. Mit dem marketing-portal novabrand ermöglichen sie…
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Mit ki im kundenservice richtig durchstarten. 🚀 über 100 unternehmen setzen bereits auf die smarten tools von omq, um ihren…
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At omr, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 8…
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Ebd group's overriding mission is to facilitate connections across the life science value chain. Our range of partnering…
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Find the right B2B creators, manage campaigns end-to-end, pay seamlessly and track what’s working - no spreadsheets, no…
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Enabling companies to analyse and improve their visibility in AI search results.
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Mit pitchview wird der austausch zwischen health-care-professionals, vertrieb und marketing plötzlich ganz einfach. Die app…
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☁️ SaaS made & hosted in Germany Die plazz ag ist spezialist für digitale SaaS-lösungen im bereich interner & externer…
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Pressrelations was founded in 2001 as an owner-run, limited company based in duesseldorf. Today it is one of the leading service…
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Pretix is your modern event ticketing system of choice. We provide efficient services at every step of your event's journey…
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In today’s world, manufacturers who rely on spreadsheets and gut instinct are losing ground. Mp one, our unified pricing…
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Psyma is a global insights and brand strategy consultancy, dedicated to transforming data into powerful business intelligence…
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Netslave develops affiliate tracking software for in-house affiliate networks, used widely by agencies and advertisers throughout…
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UX-tests steigern die conversion-rate & user-experience von websites und apps. Ergebnis der tests sind videos. Jetzt UX-test…
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Refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience…
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With scompler's software-as-a-service solution, marketing and corporate communications can be managed efficiently and…
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𝘀𝗲𝗮𝗿𝗰𝗵𝗩𝗜𝗨 𝗵𝗶𝗹𝗳𝘁 𝗱𝗶𝗿, 𝗱𝗮𝘀 𝘃𝗼𝗹𝗹𝗲 𝗣𝗼𝘁𝗲𝗻𝘇𝗶𝗮𝗹 𝗱𝗲𝗶𝗻𝗲𝗿 𝗦𝗘𝗢-𝗗𝗮𝘁𝗲𝗻 𝘇𝘂 𝗻𝘂𝘁𝘇𝗲𝗻…
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Optimize your website with our SEO toolkit. Free site audit and report designer. Tools for monitoring your keywords and backlinks.
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Sigmail lets marketers and salespeople leverage AI to empower their outreach.
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Two people. 100% focus. We’re not an agency. Not a cloud company. Not a sales machine. Our software runs signage networks - open…
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Nyris is a visual search platform that gives people a more natural way to find what they are looking for. With nyris, companies…
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Teamprove is a management consulting company focused on building healthy and effective organizations. We love helping companies…
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Trember is the metaverse experience for businesses that increases efficitivity, engagement, emotions and human interactions by…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.