Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

128 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

financeAds

Berlin, Berlin, Germany

financeads international is a performance marketing agency with a focus on the financial sector. We help financial service providers…

Unrated

FrontFace for Public Displays

Hamm, Nordrhein-Westfalen, Germany

We develop and publish innovative software solutions that cover digital signage, interactive kiosk systems and graphical…

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Future Demand

Berlin, Berlin, Germany

See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…

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Gender API

München, Bayern, Germany

Keep your registration forms simple. Optimize your conversions and let us determine the gender of your customers.

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HolaBrief

Berlin, Berlin, Germany

We’re here to set you up for standout client work. We know what it feels like to be creatives working in the dark. No direction…

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hubs101

Berlin, Berlin, Germany

The event industry is changing. Buckle up and fly with hubs101! Start launching your hybrid and virtual events today. Smarter…

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IHS Connect

München, Bayern, Germany

Ihs - isuppli is a management consulting company based out of 2 spiegelstraße, münchen, Germany.

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Just Ask Users

Meckenheim, Nordrhein-Westfalen, Germany

Just ask users improve your product with feedback from real people! An easy way to plan, manage and track user experience…

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KeyTiles

München, Germany

Keytiles is a visual real-time decision support tool based on real time web analytics data. Our tileview is using treemap…

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Latana Brand Analytics

Berlin, Berlin, Germany

Latana is a leading global consumer insights platform. It was founded in 2019 to develop the next generation of brand tracking…

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LeadLab

Stuttgart, Baden-Württemberg, Germany

Ihre website liefert heiße leads mit leadlab! Unsere B2B-software leadlab liefert ihnen hochrelevante informationen über die…

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Linkr

Munich, Bavaria, Germany

Craft influencer campaigns that empower your brand's growth journey with AI-driven influencer recommendations, our personally…

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Livereach Command Center

Münster, Nordrhein-Westfalen, Germany

Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…

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Loyalty Management Suite

Munich, Bayern, Germany

We are loyalty pioneers and technology leaders with more than 15 years of experience managing coalition loyalty programs in the…

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LoyJoy

Münster, North Rhine-Westphalia, Germany

Loyjoy is the European agentic AI platform for customer interaction. Made in Germany, hosted in the EU and fully gdpr-compliant…

Unrated Subscription

Meetingbox

Tutzing, Bayern, Germany

Meetingbox is the AI-native event intelligence platform built for agencies and corporate event teams. Run world-class events, 65%…

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MEETYOO Go

Mannheim, Baden-Württemberg, Germany

Meetyoo acquired ubivent in October 2016. At the time, ubivent was Europe's leading virtual event specialist. Today, as an…

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meovis

Langenargen, Baden-Württemberg, Germany

Komplettlösungen rund um den bereich digital signage (digitale beschilderung). Es werden digital signage hardware (von diversen…

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Midesk

Hamburg, Hamburg, Germany

The midesk platform helps organisations cover their key operational market intelligence activities, from data collection to…

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Mindverse

Berlin, Berlin, Germany

Wir denken ki weiter. Ob mittelstand, agentur, behörde oder startup: für smarte teams und zukunftstaugliche entscheidungen…

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Mobile Event Guide

Berlin, Berlin, Germany

Mit mobile event guide verbessern sie ihre veranstaltung für teilnehmer und aussteller und generieren zusätzliche umsätze.

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Morressier

Berlin, Berlin, Germany

We provide publishers and societies with workflows for transforming scholarly communications. The morressier platform supports…

Unrated

MSM Festival

Berlin, Berlin, Germany

Mr. Schilling develops customised business software and it solutions for managing and optimising data, workflows and staff…

Unrated
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Showing 96 of 128 — 32 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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