Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
128 businesses
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
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Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.
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Adclear.de: dein wegweiser zu klarheit & wissen! Entdecke topaktuelle, vielseitige ratgeber für ein smarteres leben.
Adjust, an applovin (nasdaq: app) company, is trusted by marketers around the world to measure and grow their apps across…
Protect your media operations and prevent wrong ad spends - efficient anomaly detection for media buyers, safeguarding your…
We are a leading marketing-automation solution in the field of paid search marketing. Adsoul helps advertisers to automate their…
Augmania is a storytelling tool that enables marketers to build interactive ar campaigns and eventually memorable experiences to…
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Columbo monitors your tracking and online marketing - for greater trust in data. Detect tracking errors before data is long term…
Experience first what drives your users Insights. Commitment. Interaction. Create your own social network with open social -…
Lombego systems ist eine full-service internetagentur aus weimar mit leistungen wie website-konzeption und -erstellung, SEO und…
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With dynamic qr you have the opportunity to optimise your processes and reduce errors in an elegant yet simple way. Whatever…
Etracker headquartered in hamburg, Germany powers privacy-compliant tracking on websites and in apps since 2000. With the new…
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Eventmachine provides cloud software tools for online event planning and automated quoting. For hotels and venues wanting to…
Consulting and service from a single source: fairtec gmbh Fairtec gmbh has been developing and implementing web-based solutions…
Showing 72 of 128 — 56 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.