Mediatree is a french technology provider specializing in solutions that transform audiovisual streams into actionable data. For…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…
5.0
1 reviews
We help brands listen, analyse and engage in social media conversations. The scrm cloud is a complete enterprise-class solution…
4.9
7 reviews
Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…
4.5
1 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…
4.3
437 reviews
Subscription
Founded in 2006, eulerian is a french marketing analytics platform that helps marketing teams accurately measure the true ROI of…
4.0
1 reviews
Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…
4.0
1 reviews
European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…
Unrated
Datakili® is a SaaS solution that enables to visualize, analyze and optimize end-to-end omnicannnel customer journeys, in order…
Unrated
Mazeberry helps web advertisers to control their marketing investments. We publish a decision support tool that provides analyses…
Unrated
Epresspack was founded in 2011 by antoun sfeir to offer companies, organisation and brands, innovative solutions for digital…
Unrated
Intersec is a global leader in AI, metadata and location intelligence solutions. We leverage artificial intelligence to empower…
Unrated
Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…
Unrated
Mazeberry helps web advertisers to control their marketing investments. We publish a decision support tool that provides analyses…
Unrated
Platformcore is a platform where you can manage a whole digital strategy. The purpose is to integrate every online platforms (and…
Unrated
Q°emotion helps to prioritize and eliminate irritants in customer journeys ! Our AI solution qualifies and quantifies emotions in…
Unrated
Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse…
Unrated
Tradelab è una piattaforma di acquisto media in programmatic a servizio degli inserzionisti e delle agenzie. Le nostre soluzioni…
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Editeur SaaS de solutions de social cem*, viavoo® propose aux entreprises une plate-forme unifiée de collecte et d’analyse en…
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Our game-changing wizaly platform harnesses the power of algorithmic attribution to offer advertisers a transformative advantage…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.