Buybox is the go-to gift card solution guaranteeing e-commerce and retail brands an omnichannel customer acquisition channel with…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Celsius gkk international is part of wpp, the world’s largest advertising group (nasdaq: wppgy). We offer the world's leading…
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Founded in 6036, cenareo is the martech that puts its expertise in digital signage, smart videos management and screen fleet…
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Creasquare is a digital content software focused on helping social media marketers, creators and businesses thrive on social…
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En janvier 2021, app's miles® rejoint l'entreprise d-aim et devient d-engage, une plateforme digitale permettant de concevoir et…
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Datakili® is a SaaS solution that enables to visualize, analyze and optimize end-to-end omnicannnel customer journeys, in order…
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Digitevent is the leading web solution to boost participation, connect participants, measure and exceed your event objectives…
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Atteignez la 1ère position sur Google via une rédaction optimisée SEO de vos articles 🚀
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Mazeberry helps web advertisers to control their marketing investments. We publish a decision support tool that provides analyses…
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Enrow is a reliable and affordable platform that allows you to find and verify professional emails. High discovery rate, <3%…
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Epresspack was founded in 2011 by antoun sfeir to offer companies, organisation and brands, innovative solutions for digital…
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Welcome at eventdrive, emotions provider. Let’s imagine valuable in-person experience, create growing interactive communities and…
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Eventmaker is a leading European event technology platform helping organizers deliver smarter, more efficient, and more engaging…
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Drive to store solutions: store locator, Google my business, e-reputation...
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Gtrsuite is an innovative organic drive-to-store platform for dealer networks. Generate high intention leads for your dealers…
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Hackisitor - boostez votre compte Twitter ! Plus de visibilité, plus dengagements, plus de clics. Gratuit à vie pour nos…
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Inlead est la 1ère plateforme de marketing digital locale, pensée spécifiquement pour les réseaux d’entreprises. Alain affelou…
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Intersec is a global leader in AI, metadata and location intelligence solutions. We leverage artificial intelligence to empower…
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Invent app est une start-up qui crée des applications mobiles événementielles et plateformes web événementielles 300%…
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Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…
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Jurnee is the all-in-one business events platform designed for teams. We help mid-market companies manage their events' strategy…
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Viji is offering a unique experience in identifying and presenting the origin of fashion products, textiles and personal…
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Kameleoon empowers brands to build better products and digital experiences. It is the only optimization solution with web…
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Klipso is a new generation of web-based event management software that provides organizers with flexible tools within a single…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.