Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

134 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Po.st

Suresnes, Île-De-France, France

Axa global direct brings together all of the axa group’s direct insurance subsidiaries. Launched in 1992 as direct assurance, it…

4.0 12 reviews

SPREAD

Le Petit Quevilly, Normandie, France

Build your customer loyalty program with just a few clicks with spread! It’s simple: you qualify your website traffic so that you…

4.0 1 reviews

Tag Defender

Paris, Île-De-France, France

Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…

4.0 1 reviews

Zyyne

Courbevoie, Île-De-France, France

Html5 flipbooks on cloud = zyyne.com Zyyne is an online platform that boosts your publications : they are more vivid, easier to…

4.0 1 reviews

Sparklane

La Défense Cedex, France

Who’s your next client ? Sparklane is the first editor of predictive lead scoring solutions for the European B2B market…

3.9 4 reviews

Wisepops

Paris, Île-De-France, France

Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.

3.8 9 reviews

ILoveTrending

Lyon, Auvergne-Rhône-Alpes, France

Find the top trending websites around the world. Help you to identify new business opportunity

3.5 1 reviews

Signitic

Paris, Île-De-France, France

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Witbe

Nanterre, Île-De-France, France

Witbe provides AI-powered infrastructure for streaming platforms, enabling broadcasters, operators, and video providers to…

3.5 1 reviews

Captain Data

Nantes, Pays De La Loire, France

Captain data empowers businesses with real-time, enriched intent data through our powerful API. Designed for salestech…

3.2 14 reviews

Fastory

Montreuil, Île-De-France, France

Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…

3.0 1 reviews Subscription

Linutop Kiosk

Paris, Île-De-France, France

Linutop, solutions to simplify the professional use of the raspberry pi. Created in 2006, linutop has been specialized in…

3.0 1 reviews

neoMapper

Rouffiac-Tolosan, Occitanie, France

Ge-data is a private consulting company specialized in geospatial technologies, with offices in the USA and in France. Our staff…

3.0 1 reviews

Sociallymap

Gardanne, Provence-Alpes-Côte D'azur, France

Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…

2.5 1 reviews

AB Tasty

Paris, Île-De-France, France

At ab tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands…

Unrated

Actusnews wire

Bègles, Nouvelle-Aquitaine, France

Le groupe corep lighting est le leader en France de la fabrication d’abat jour et de lampes décoratives avec environ 30% du…

Unrated

Admo.tv

Paris, Île-De-France, France

European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…

Unrated

Adrenalead

Lyon, Auvergne-Rhône-Alpes, France

𝗔𝗱𝗿𝗲𝗻𝗮𝗹𝗲𝗮𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝗪𝗲𝗯 𝗣𝘂𝘀𝗵 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴…

Unrated

Adthink

Tassin La Demi Lune, Auvergne-Rhône-Alpes, France

Expert in digital marketing, adthink addresses the B2C market by developing a global digital and physical distribution platform…

Unrated

Affilae

Bordeaux, France

Accelerate your customer acquisition with performance-based affiliate and influencer marketing Affilae is a SaaS platform that…

Unrated

allmysms

Nice, Provence-Alpes-Côte D'azur, France

Msinnovations est société spécialisée dans le média sms. Ms innovations est une entreprise spécialisée dans les technologies…

Unrated

Attendees Management

Paris, Île-De-France, France

Event catalyst is a cloud-based service dedicated to professional events planners. Our software is available via web, mobile and…

Unrated

Babbler

Paris, Île-De-France, France

Babbler changes the way PR gets done ! We’ve designed the first social media platform for media relations. Babbler is the only…

Unrated

Brevo

Paris, Île-De-France, France

Brevo offers the most intuitive customer platform for the sustainable growth of all businesses and organizations (including…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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