Axa global direct brings together all of the axa group’s direct insurance subsidiaries. Launched in 1992 as direct assurance, it…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
134 businesses
Build your customer loyalty program with just a few clicks with spread! It’s simple: you qualify your website traffic so that you…
Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…
Html5 flipbooks on cloud = zyyne.com Zyyne is an online platform that boosts your publications : they are more vivid, easier to…
Who’s your next client ? Sparklane is the first editor of predictive lead scoring solutions for the European B2B market…
Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.
Find the top trending websites around the world. Help you to identify new business opportunity
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
Witbe provides AI-powered infrastructure for streaming platforms, enabling broadcasters, operators, and video providers to…
Captain data empowers businesses with real-time, enriched intent data through our powerful API. Designed for salestech…
Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…
Linutop, solutions to simplify the professional use of the raspberry pi. Created in 2006, linutop has been specialized in…
Ge-data is a private consulting company specialized in geospatial technologies, with offices in the USA and in France. Our staff…
Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…
At ab tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands…
Le groupe corep lighting est le leader en France de la fabrication d’abat jour et de lampes décoratives avec environ 30% du…
European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…
𝗔𝗱𝗿𝗲𝗻𝗮𝗹𝗲𝗮𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝗪𝗲𝗯 𝗣𝘂𝘀𝗵 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴…
Expert in digital marketing, adthink addresses the B2C market by developing a global digital and physical distribution platform…
Accelerate your customer acquisition with performance-based affiliate and influencer marketing Affilae is a SaaS platform that…
Msinnovations est société spécialisée dans le média sms. Ms innovations est une entreprise spécialisée dans les technologies…
Event catalyst is a cloud-based service dedicated to professional events planners. Our software is available via web, mobile and…
Babbler changes the way PR gets done ! We’ve designed the first social media platform for media relations. Babbler is the only…
Brevo offers the most intuitive customer platform for the sustainable growth of all businesses and organizations (including…
Showing 72 of 134 — 62 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.