Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Pixelme is a smart attribution platform for savvy marketers. We're trusted by 12,000+ growing companies around the world. Our…
4.6
11 reviews
Swapcard is the revenue-first intelligent event management platform for associations, trade show organizations, media companies…
4.6
163 reviews
Hi there! My name is norbert and I've been helping world leading companies with their email outreach strategy. Not only I found…
4.6
46 reviews
Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…
4.5
857 reviews
One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…
4.5
1 reviews
Doz is a blog providing digital marketing insights. Doz aims to help small businesses develop their online marketing strategy and…
4.5
2 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…
4.5
1 reviews
Smart links for music
4.5
1 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Ranxplorer est un logiciel SEO SaaS destiné aux professionnels SEO : consultants/responsables SEO, agences digitales, rédacteurs…
4.5
1 reviews
Reech is a solution, which professionalizes and optimizes exchanges between influencers and advertisers (brands and agencies)…
4.5
15 reviews
Most SEO tools just show the problems; site analyzer tells you what to fix first and how to do it. Site analyzer is the first AI…
4.5
3 reviews
Per user
Emailstrategie est spécialisé en stratégie email marketing et routage emailing, sms & fax. Nos 3 pôles de compétences : •…
4.5
1 reviews
Oncrawl is a technical SEO data provider. Collecting information about the technical and page-level elements of a website, in…
4.4
16 reviews
Hivency brings together consumers, influencers and brands to create authentic customer experiences. Boost your revenue with…
4.4
81 reviews
Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…
4.3
437 reviews
Subscription
D-aim is SaaS company focused on predictive and decision-making marketing. D-aim accompanies its customers towards the adoption…
4.3
4 reviews
Keyce academy est un établissement d’enseignement supérieur composé de 2 écoles spécialisées - 1 keyce business school keyce…
4.2
3 reviews
Freemium WordPress SEO plugin. Seopress is a powerful plugin to optimize your SEO, boost your traffic, improve social sharing…
4.2
12 reviews
Socialshaker est une solution SaaS qui permet d'accélérer la création de campagnes marketing interactives, et de gérer leur…
4.2
13 reviews
Subscription
Adcleek est une société indépendante de trading online Basée à Paris et tournée vers le Marché européen, adcleek est spécialisé…
4.0
2 reviews
Founded in 2006, eulerian is a french marketing analytics platform that helps marketing teams accurately measure the true ROI of…
4.0
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.