Reaching 100% of Canadian households, direct response media group is Canada’s leading direct mail company, providing digitally…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Online registration software
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Founded in 1998, icon1 communications launched as a web design and application company working and developing cloud-based…
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𝗪𝗲 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁. 𝗪𝗲 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘁𝗼 𝗿𝘂𝗻 𝗶𝘁. Eventkaddy is a comprehensive event app and management platform…
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Dotcom your event inc. Has been on the forefront of online event registration software, onsite registration services, and secure…
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Marketplace by evomarketplace inc. Is a cost-per-action affiliate network, connecting advertisers and publishers in affiliate…
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Expertfile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue…
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Your e-commerce growth partner - We will increase your revenue from existing web traffic by optimizing your website using…
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The firmchannel cloud-based, enterprise digital signage network is the infrastructure behind tens of thousands of commercial…
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Follow up byte est un logiciel conçu pour aider les entreprises qui fournissent des rendez-vous ou prospect à contrôler…
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At gatherly, we're redefining virtual events by transforming passive online meetings into dynamic, immersive experiences. Our…
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Giftagram is a premium gifting service devoted to modern and meaningful acts of giving. We are comprised of a curated e-commerce…
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The world is changing. Givex is ready. Since 1999, givex has provided technology solutions that unleash the full potential of…
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Guild is a fully customizable license registration management (lrm) platform that moves association management to the cloud. It…
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Ineventors is a virtual event platform with interactive features that are optimized for connecting and engaging. Attendees can…
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Itesmedia helps organizations manage their display networks more easily. Through our cloud-based solutions for digital signage…
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Whether you send 10 or 10,000 transactional emails a day you can rely on jetsend to hit the inbox of your audience without delay.
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Benbria is a leader in real-time customer and employee experience management. Our loop experience platform empowers organizations…
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Loyaltymatch inc. Is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management, AI…
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Everything your small law firm needs in one place. Find and compare between all legal software, court runners, social media for…
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Agility PR solutions offers a top-rated, AI-powered PR platform designed to streamline media monitoring, outreach, and analysis -…
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For over 25 years, mediatile has offered the most creative, reliable and convenient digital signage solutions; we don’t just sell…
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Mixto provides card programs and corporate fulfillment services with web-based solutions to help companies and organizations more…
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Tools to preview, optimize, and monitor website previews across the internet. Learn how to drive more traffic and conversions to…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.