Retail hero is a developer of "retail management hero" - a point-of-sale, inventory management and customer loyalty software for…
3.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Strategybox is the world's largest collection of customer journeys! We help marketing leaders working at the world's most…
3.0
1 reviews
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their…
3.0
1 reviews
Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…
3.0
4 reviews
Use uniprint infinity print management solutions to enhance user workflow, cut printing costs, and prevent security breaches…
3.0
1 reviews
We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…
2.5
2 reviews
Empire avenue is now empirekred, empire avenue is a virtual currency stock market game based on your social media influence. Buy…
2.5
1 reviews
Pxier offers cloud based software services for companies that really care about growing fast and efficiently.. No matter how big…
1.5
1 reviews
Lifecycle marketing solutions for the world’s most valuable brands At 9 tier logic works we specialize in helping the world’s…
Unrated
Adluge is a lead management system that helps you understand all your inbound marketing initiatives. Your all-in-one marketing…
Unrated
Advertaze, the pioneers of personalized recruitment advertising (for HR) and account-based advertising (for demand gen)…
Unrated
Ainfluencer is an end-to-end free diy marketplace connecting businesses with influencers on Instagram and TikTok in minutes
Unrated
As platforms like ChatGPT, gemini, and perplexity reshape how people search and make decisions, the most valuable digital real…
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With a rich legacy dating back to 1991 in broadcast and cable television, capital networks has continuously evolved its audience…
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Audiogram creates powerful tools to help audio creatives attract the audience their podcast deserves with social video. We…
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La mission de batimatech est de favoriser l’innovation, la collaboration, l’agilité et l’intégration des meilleures solutions…
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Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…
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At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…
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Contactzilla simplifies contact management for teams seeking an intuitive alternative to cumbersome CRM systems. Sync your mobile…
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Contest rebel is a digital automation platform designed for companies to easily create and manage contests and promotions. No…
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Since 1996, exposoft has been providing innovative online, offline & onsite solutions for the event industry all over the globe…
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Revolutionizing subscription management for a digital-first world Darwin cx is the leading platform for subscription lifecycle…
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Embed online group chat for website and live events. Easily add online group chat for your website for your events platform, live…
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Deep log analyzer is professional website statistics and web analytics software for analyzing iis, apache and nginx web server…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.