Viafoura's community operating system (communityos) is the managed infrastructure 1000+ media brands rely on to build direct…
4.5
32 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Audienceview facilitates over $2b in live-event revenue every year, serving as the end-to-end commerce partner for 2,400+ venues…
4.4
37 reviews
Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…
4.4
23 reviews
Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…
4.4
11 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably…
4.4
6 reviews
Giftbit is a no-cost platform and API that allows businesses to send digital gift cards and prepaid cards easily, and everywhere…
4.4
11 reviews
Maropost offers a unified commerce platform that empowers ecommerce merchants and retailers to scale faster, operate more…
4.4
135 reviews
Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…
4.4
149 reviews
Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…
4.4
39 reviews
Store locator software: add a powerful store locator to your website, in minutes. Integrates with all platforms.
4.4
5 reviews
Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000…
4.4
346 reviews
At universe, our mission is simple: bring people together in real life through events. Founded in Toronto in 2011, we've built a…
4.4
27 reviews
Start email marketing today! Campayn allows you to create, share and track newsletters and marketing emails. The 'free for life'…
4.3
144 reviews
Contactmonkey is an internal email software that integrates with outlook, gmail, Microsoft teams, HRIS, and sms, allowing…
4.3
50 reviews
Datatrue is a leading SaaS tool designed to efficiently quality assure and monitor web analytics and media tagging deployments as…
4.3
3 reviews
Elite email (www.eliteemail.com) is the award winning email marketing solution used by businesses around the globe. Try it for…
4.3
15 reviews
Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…
4.3
28 reviews
Global reward solutions is an online reward management system and the world’s leading source for incentives and rewards…
4.3
3 reviews
Returning soon! The rentsmart online certificate course is coming back, ready to empower tenants with essential life skills…
4.3
12210 reviews
Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…
4.3
65 reviews
Missinglettr is a social media scheduler designed for non-creatives. We turn your blog posts or YouTube videos into ready-made…
4.3
29 reviews
Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…
4.3
472 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.