Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

209 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

CheckPoint

Vancouver, Canada

Founded in 2017 in Vancouver, Canada, fobi is a leading AI and data intelligence company that provides businesses with real-time…

4.6 14 reviews

Creator.co

Vancouver, British Columbia, Canada

The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…

4.6 11 reviews

EventMobi

Toronto, Ontario, Canada

Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…

4.6 200 reviews

Grenadine Event Planner

Westmount, Quebec, Canada

Grenadine event software is a global online SaaS for event managers and planners. Grenadine offers a suite of professional event…

4.6 10 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

Whitespark

Edmonton, Alberta, Canada

Ready to dominate local search? Whitespark provides complete local SEO solutions to help businesses and marketing agencies rank…

4.6 19 reviews Subscription

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

brax.io

Vancouver, British Columbia, Canada

Brax enables content distribution at scale by providing a single platform for bulk management, unified reporting and rule-based…

4.5 10 reviews Freemium

Compusense Cloud

Guelph, Ontario, Canada

Compusense is the trusted software for sensory and consumer researchers. With over 35 years of experience, our secure, web-based…

4.5 1 reviews

Emailicious

Brossard, Canada

Emailicious is an email marketing platform specialized in multilingual email. Follow our LinkedIn page to see the latest features…

4.5 3 reviews

Gnowit

Ottawa, Ontario, Canada

Gnowit is a premier provider of parliamentary and legislative tracking solutions for advocacy and government relations…

4.5 1 reviews

Hengam

Richmond, British Columbia, Canada

We're here to help Shopify stores grow and expand their businesses by building apps that give them solutions. Our solutions…

4.5 2 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Locus

Toronto, Ontario, Canada

Eq works provides a smarter way to target customers using location behaviour. Using first-party, location-based behaviour…

4.5 1 reviews

Lumen5

Vancouver, British Columbia, Canada

Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…

4.5 63 reviews

MyEvent.com

Montreal, Quebec, Canada

Since 2002, myevent has been a trusted partner for event organizers, helping them successfully host and manage events while…

4.5 1 reviews Subscription

OfferCraft

Toronto, Canada

Nrt is a global technology leader in the design and development of next-generation fin-tech and guest and player engagement…

4.5 4 reviews

Pagemaker

Toronto, Ontario, Canada

Pagemaker is on a mission to optimize your conversion rates with our simple-to-use landing page builder. Create an account…

4.5 43 reviews

Picnic

Vancouver, British Columbia, Canada

Since its inception in 2008, pug interactive has established itself as a premier provider of customer loyalty and engagement…

4.5 3 reviews

Tenscores

Montreal, Quebec, Canada

For Google advertisers by Google advertisers.

4.5 3 reviews

VerticalScope

Toronto, Ontario, Canada

Verticalscope is a technology company that has built and operates a cloud-based digital community platform for online enthusiast…

4.5 1 reviews
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Showing 72 of 209 — 137 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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