Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

209 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Qualzz

Mississauga, Ontario, Canada

Derive more value and increase online revenue using www.qualzz.com We @qualzz make it easier - generate high-quality leads for…

4.9 18 reviews

Retreaver

Toronto, Ontario, Canada

Retreaver is the leading call tracking platform built for pay-per-call. We help performance marketers do more than just track…

4.9 47 reviews

Squeezecmm is an award-winning technology platform that tracks content marketing performance across email, community, social…

4.9 22 reviews Subscription

T2M URL Shortener

Calgary, Alberta, Canada

All-in-one link management platform. Best custom url shortener, branded domain & API. Personalized vanity short links with qr…

4.9 26 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

ASO Tools

Ontario, Canada

Asotools, the best Google play and app store optimization tools. Free aso tool that grows app download & revenue with app…

4.8 7 reviews

Braindate

Montreal, Quebec, Canada

What if every human could effortlessly search for and meet with another person to share specific knowledge and experiences?…

4.8 55 reviews

DashThis

Québec, Canada

Dashthis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use and attractive dashboard tool so…

4.8 67 reviews

DemandHub

Mississauga, Ontario, Canada

Today, every local business is one online search away from either being selected or ignored by customers. One of the first things…

4.8 44 reviews

DialogLoop

Calgary Alberta, Canada

Get your point across, And receive their input… Straight into your slides! Dialogloop™ is an audience engagement and networking…

4.8 2 reviews

ibentos

Brampton, Ontario, Canada

Ibentos is a young event technology company that thrives on innovation, crafting extraordinary experiences through cutting-edge…

4.8 24 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

Lead Guerrilla

Victoria, Canada

Become a leader in your industry with lead guerrilla. Increase sales with targeted email campaigns, instead of bulk emails.

4.8 2 reviews

MailBot

Montreal, Quebec, Canada

Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…

4.8 2 reviews Usage-based

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

PheedLoop

Toronto, Ontario, Canada

Pheedloop is a true end-to-end on-site, virtual and hybrid event management and engagement platform. Pheedloop supports…

4.8 303 reviews

TelemetryTV Digital Signage

Vancouver, British Columbia, Canada

Telemetrytv is a powerful digital signage platform built for the modern organization who needs to engage audiences, generate…

4.8 91 reviews

DocketManager

London, Ontario, Canada

Docketmanager is cloud based and has been built from the ground-up by printers for printers. Manage your entire company from one…

4.7 3 reviews

Goosechase

Toronto, Ontario, Canada

At goosechase, experience is everything. Originally inspired by Scavenger hunts, goosechase is an online platform that enables…

4.7 11 reviews Freemium

iwinBACK

Surrey, British Columbia, Canada

Iwinback helps marketers "win back" the power to understand and communicate with their customers through automation, channel…

4.7 3 reviews

Knak

Ottawa, Ontario, Canada

Knak is the marketing production platform for enterprise teams. Most marketing teams are building emails and landing pages inside…

4.7 99 reviews

Screenfluence

Toronto, Ontario, Canada

Screenfluence is a proprietary cloud based digital signage content management software. We provide businesses with the ability to…

4.7 39 reviews

Social HorsePower

Toronto, Ontario, Canada

Creating and managing brand ambassadors has always been a marketing fantasy. The logistical nightmare of managing that many brand…

4.7 51 reviews
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Showing 48 of 209 — 161 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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