Ivvy is the leading provider of online venue hire & event management and ticketing software. Call 1300 004 889
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Pathminder helps you strengthen your connections with clients, while maintaining your professional boundaries. Be part of a…
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All-in-one system to launch and manage scalable cold email campaigns quickly and easily, without any email accounts or prospect…
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Liquid state empowers businesses to manage and deliver the right communications to the right people on the right devices. We work…
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Find fresh sales leads and business email addresses using listjenny lead search & email finder. Curate fresh sales prospects &…
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Locafy is a global nasdaq listed SEO company that offers local businesses an easy to use low-cost SEO solution that generates…
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Founded in 2013 as the world's first customer acquisition platform, longtail UX is the fastest solution to grow your market share…
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Loyalty systems Australia is your one stop smart loyalty and card membership specialist, we can help you establish a loyalty card…
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Alreadybuilt is a B2B marketplace for buying and selling commercially proven custom built web, software and app solutions. So why…
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The only service provider to truly connect you with newsrooms. Bringing together a suite of PR tech products, exclusive media…
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Unify compliance, analysis and monitoring Mediaproxy enables broadcasters and operators to unify compliance, analysis, and…
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Online appointment booking, lead generation, CRM, landing page, chat with customers, client portal all in one solutions in a…
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Monita is a realtime data observability platform for high frequency streaming data. Visit https://getmonita.io
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Gratifii (asx:gti) is an asx listed company and a leading end-to-end incentive, rewards and loyalty program provider - using best…
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Myaffiliates provides a cutting edge affiliate management platform to companies who want to run their own in-house affiliate…
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Myguestlist is Australia's leading client acquisition and database growth platform, excelling in: Intelligent marketing and…
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Narratiive, previously known as effective measure is the leading and most trusted audience measurement platform in mena and South…
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Omneo is a cx suite providing the tools to leverage, support and supplement your existing customer and transactional platforms…
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Omniscreen is a business name and a trademark of o7 technologies pty ltd. We are a privately funded, australian owned firm and a…
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In February 2021, mightyhive, global leader in data and digital marketing, acquired datalicious. Mightyhive is the leading data…
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Otherlevels enables operator’s to amplify their brand and increase profitability by acquiring more, and retaining customers…
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Track your and your competitors’ brand mentions in wechat and weibo platforms. Check the estimated reach, analyze mention…
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Persollo is a new generation data-driven tech company that specialises in sales conversion through instant checkout technology…
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Pluss communities creates custom, branded apps for seniors living organisations looking to centralise communication between…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.