Call dynamics allows you to track your marketing ROI on an individual source, or down to specific keywords, go as light, or as…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Unlike traditional directionally based event apps that only service the visitor or patron, the cata-log event app provides…
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Chatti - make every customer interaction count with world leading sms, social messaging, voice, video and much more. In…
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Commission factory is a global performance marketing platform, with a focus on asia pacific and both an innovative and disruptive…
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Competeshark empowers digital marketers to outsmart their their market peers with competitive intelligence in real time
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Crockford communications is an affordable and reliable copywriting and content creation service. We work with all types of…
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Founded in 2013, the doceo team is passionate about high performance. Our cloud-based platform combines smart technology with…
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Doohly is Australia's first and leading independent content management system (CMS), simplifying digital out-of-home (dooh)…
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Easysignage is a cloud-based digital signage software designed to be simple, secure and yet full of features.
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Ecal is the world’s leading calendar marketing platform. Our smart, dynamic 'sync to calendar' technology enables brands to…
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Ehound, the worldwide store locator specialists, provide branch, brand, atm and store finders across multiple online channels…
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Emagine international is a leading provider of real-time, contextual and adaptive campaign management software solutions and…
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Eventbookings is your comprehensive event technology partner, excelling in facilitating both in-person and virtual events. Our…
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Australian online event registration and ticket sales
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Event hub is mission control for premium business events, helping organisations manage premium inventory and hospitality services…
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Eventsity provides event organisers with a powerful suite of capabilities to market, measure and manage exhibitions, conferences…
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Creating your first event on floktu has never been easier! We’re thrilled to announce our new ticketing setup wizard. Please…
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Flypchart is a premium content writing service for growing businesses.
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Function tracker event management software is perfect for any venue. Feature packed but easy to use. Free 30 day trial.
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Guni is an australian-built business communications platform that helps companies run real conversations - at scale. We bring…
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Incentable is the no code platform for B2B rewards.
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Brisbane based, ismart software is a premier software development company. Whether it is our cloud based "book anytime, anywhere"…
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It'sfound is an innovative, global SaaS solution based in Australia. It provides lost and found department management software…
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Ivvy is the only event & venue management software that feels like an extra team member. We help venues, hotels and event spaces…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.